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Michael Brito
Global Head of Analytics + TEDx Speaker + Adjunct Professor + U.S. Marine - @Britopian everywhere.
Michael Brito is a well-respected digital strategist, published author, TEDx speaker, and adjunct professor with over 20 years of experience in helping brands excel in their marketing and communications endeavors.
Originating from Silicon Valley, Michael has an extensive background in building brands online and creating innovative digital marketing campaigns for various consumer and B2B companies.
His professional journey includes roles at reputable organizations like Zeno Group, W2O Group, and Edelman Digital, where he played pivotal roles in launching global digital marketing initiatives.
Before delving into digital marketing, Michael honed his skills at established tech companies like Hewlett Packard, Yahoo, and Intel, pioneering online community building even before the era of social media.
With a rich educational background, Michael pursued a Master of Science in Integrated Marketing Communications from Golden Gate University and a Bachelor of Arts in Business from Saint Mary's College of California.
In addition to his corporate roles, Michael has also been actively involved in academia, serving as an adjunct professor at various institutions and sharing his expertise in digital marketing and brand storytelling.
An advocate for employee advocacy, influencer marketing, and integrated marketing strategies, Michael's approach combines data-driven insights, audience intelligence, and compelling storytelling to create impactful marketing programs.
His published works include three books: 'Smart Business, Social Business' (2011), 'Your Brand: The Next Media Company' (2013), and 'Participation Marketing' (2018), showcasing his thought leadership in the field of digital marketing.
Michael's speaking engagements at TEDx and contributions to publications like Forbes, Entrepreneur, and Adweek further solidify his authority in the digital marketing domain.
His expertise spans across various specialties including digital strategy, brand storytelling, social marketing, content strategy, influencer marketing, employee advocacy, analytics, and integrated marketing.
With a background that combines real-world experience with academic knowledge, Michael Brito continues to be a trailblazer in the digital marketing landscape, guiding brands towards strategic and impactful online presence.
