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Michael Brooks

SVP of Revenue and Marketing at WeatherBug

Michael Brooks is a seasoned digital media and advertising technology executive with extensive experience in mobile advertising, app monetization, and business development. He previously served as the Senior Vice President of Revenue and Marketing at WeatherBug, a leading U.S. weather app.13 In this role, he led commercial activities for direct sales, programmatic strategy, B2B marketing, and B2C marketing user acquisition teams, more than doubling the two-decade-old business.3

Brooks has held several other notable positions throughout his career:

  1. Global Head of Business Development and Partnerships at LG Ad Solutions (current position as of February 2025)24
  2. Chief Operating Officer at Verve Group35
  3. Global Director of App Advertising at Oath, managing Verizon, AOL, and Microsoft assets23
  4. Developer of the mobile performance business at Advertising.com within AOL Networks23

His expertise spans across various aspects of digital advertising, including connected TV (CTV), cross-screen advertising, and mobile app ecosystems. Brooks is known for his technical expertise, charisma, and passion for innovation in digital media.5

Throughout his career, Brooks has demonstrated a strong track record in growing publishing, mobile, and advertising technology businesses. His experience on both the supply and demand sides of the industry has given him a holistic perspective and expansive expertise in the field.24

Highlights

Jan 9 · businesswire.com
LG Ad Solutions Appoints Mike Brooks to Global Head of Business ...
Jan 9 · lgads.tv
LG Ad Solutions Appoints Mike Brooks to Global Head of Business ...
Sep 7 · adweek.com
Michael Brooks Appointed Chief Operating Officer of Verve Group
Jan 28 · adexchanger.com
WeatherBug Wishes Apps Would Get With The Programmatic ...
WeatherBug Wishes Apps Would Get With The Programmatic ...

Related Questions

What are Michael Brooks' key achievements at WeatherBug?
How has Michael Brooks contributed to WeatherBug's revenue diversification strategy?
What partnerships has Michael Brooks established at WeatherBug?
How did Michael Brooks' role at WeatherBug impact the company's adoption of programmatic advertising?
What was Michael Brooks' role at LG Ad Solutions, and how did it differ from his role at WeatherBug?
Michael Brooks
Michael Brooks, photo 1
Michael Brooks, photo 2
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Location

New York, New York, United States