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Michael Cassidy

CEO @ M3: The Future of Brand Commerce

Michael Cassidy is an accomplished entrepreneur and the CEO of M3: The Future of Brand Commerce, a company he founded in June 2023. M3 focuses on creating new revenue streams for merchants, retailers, and e-commerce businesses by leveraging advertising and sponsorship dollars from Fortune 1000 companies. This innovative approach aims to transform traditionally ad-free shopping environments into lucrative advertising platforms for brands.134

Prior to launching M3, Cassidy had a significant career in the digital advertising sector. He served as the CEO of Undertone, a leading digital advertising technology company, for over 14 years until its acquisition by Perion in 2015. Under his leadership, Undertone became a prominent player in the ad tech industry.134 Following this, he was involved with BVA, the largest Shopify Plus agency in the U.S., which was acquired by Accenture in 2022. He also established August Spark, a family office that makes strategic investments in various sectors including marketing and technology.123

Cassidy's entrepreneurial achievements have earned him recognition, including being a recipient of the EY Entrepreneur Of The Year Award in 2011. He has also served as a judge for this prestigious award and has been an active member of YPO (Young Presidents' Organization) since 2008.13 His extensive experience in both founding and scaling companies positions him as a notable figure in the intersection of digital commerce and advertising.

Highlights

Apr 30 · m-three.co
Michael Cassidy Discusses the Evolution of Digital Commerce ... - M3
Michael Cassidy Discusses the Evolution of Digital Commerce ... - M3
Apr 28 · youtube.com
Selling Undertone, setting up a family office, and reinventing retail ...
Selling Undertone, setting up a family office, and reinventing retail ...
Feb 23 · youtube.com
Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio
Michael Cassidy on bringing ad dollars to retailers, plus Walmart-Vizio
Jan 1 · m-three.co
M3 – Exclusive Ad Solutions for Top Media Agencies

Related Questions

What inspired Michael Cassidy to start M3?
How did Michael Cassidy's experience at Undertone influence his approach at M3?
What are the main goals of M3 for retailers and e-commerce companies?
How does M3 differentiate itself from other advertising and sponsorship platforms?
What challenges has Michael Cassidy faced in launching M3?
Michael Cassidy
Michael Cassidy, photo 1
Michael Cassidy, photo 2
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Location

United States