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Michael Cavopol
Supporting $0-$25m B2B ARR SaaS teams seeking sustainable growth
4x B2B SaaS operator, product and revenue senior leader with over 15 years of demonstrated success across $1-75MM ARR businesses. I've served in both revenue and product IC and strategic leadership roles, giving me broad experience across all aspects of B2B SaaS businesses.
Before SaaS, I spent 8 years in SMB IT consulting, cultivating a passion for problem solving in dynamic environments while making technical solutions accessible to non-technical business owners.
At LeanKit, I applied my consultative background, first as an individual contributor for new market development initiatives growing LeanKit into new verticals and industries. I later led the establishment of LeanKit's first implementation team, customer analytics team and customer success management team. Ultimately I was responsible for customer success management, technical account management and implementation functions at the time of LeanKit's acquisition by ThomaBravo. Rather than join a tech-giant I elected to take the lessons learned and build a modern CS org from the ground up in my next role.
At Ambition, I applied the learnings from LeanKit's journey to build a modern, proactive CS organization. Joining the sub-15 person team, I quickly established a CSM function to drive customer value attainment and NRR, quickly followed by Support, Onboarding and Professional Services functions. During my 3 year tenure, LTV grew 2.5x, NRR increased 30% and expansion revenue grew 12x. During my time at Ambition, I honed my sales and revenue leadership, working alongside and consulting for some of the best sales teams In the world.
Seeking a new challenge and additional revenue responsibilities, I joined Fresh Tech, a VC-backed SaaS spin-out from the Fresh Hospitality internal tech team. Through multiple pivots in strategy, Fresh identified Fresh KDS as an innovative, differentiated product with little competition in the payments-dominated restaurant tech industry. With traditional inside/outside sales models unviable for the low-cost PLG product, I led initiatives to develop and close strategic sales partnerships with the leaders in next-generation of cloud-based point of sale systems.
Across these roles, I've worked with SMB to F100 companies, notable among which are: Walmart, Verizon, Intel, ServiceNow, Zendesk, Johnson & Johnson, Stryker, Delta, Rolls Royce, Siemens, Bosch, Caterpillar, Skanska, Turner, FedEx and Salesforce.com.
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