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Michael Cody
Bringing Ecomm-Style Shopper Analytics to Retail | Retail Analytics | Omnichannel | Customer Experience | Loss Prevention | Staff Optimization
Michael Cody is an experienced professional in the retail industry, specializing in bridging the gap between offline and online data to enhance the in-person shopping experience.
He has worked in various roles including Account Director at RetailNext, Business Development Director at Wunderkind, Sales Director at Insider Intelligence, and Senior Manager at QuickFrame, among others.
With a background in Sports Management from the State University of New York Cortland, Michael leverages next-gen technology to help retailers optimize conversion rates, labor costs, marketing campaigns, merchandising performance, asset shrink, and customer experience.
His expertise lies in providing tailored data analytics solutions through user-friendly software and hardware to address in-store challenges and drive cost optimization for brick-and-mortar businesses.
Highlights
The pace at which retail is evolving is unprecedented.
Consumers are no longer satisfied with mere transactions... They crave community-centric experiences.
With the trend of supporting local businesses and consumer desire for authenticity and personalized connections, retailers are increasingly entering neighborhood centers or freestanding locations.
With this evolution, the challenge retailers is face is not knowing exactly what their business will look in the next 3-5 years.
The wellness trend is a prime example, and is in the early innings of it's growth.
In fact, "around 50% of US consumers now report wellness as a top priority," up 42% from just 4 years ago.
Having a pulse on the in-store shopper experience (and not just store performance), is crucial to improving agility & mitigating unknowns so that retailers can confidently pivot amidst the evolving landscape.
With shifts in consumer desires & store location trends, how is your team:
❔- quantifying in-store shopping behaviors ❔- leveraging intel to optimize store performance ❔- improving operational agility ❔- telling the story of your consumers
Tell me your thoughts in the comments :)
Shopper behavior is changing - not quite a newsflash....it's forever evolving.
But, the rise of e-commerce offering convenient purchase opportunities for consumers is not just directly changing shopping habits in store, but how (and what) retailers present to their customer...
...regardless of the size of your stores.
How you evaluate the in-store behaviors makes all the difference in offering personalized and enhanced experiences.
For omnichannel or data-driven operators, the localization angle is especially interesting: “many retailers have started using data from online orders, social-media and foot-traffic analytics to customize smaller inventories to the local population.”
Improving retail efficiency & performance is no longer a black box.
Leveraging foot-traffic data in correlation with e-comm purchases, social media & other KPIs can aid in:
🌟 new store development 🌟 merchandising planning 🌟 operational optimization 🌟 reducing footprint 🌟 omnichannel integration
I'm curious... how is your team thinking about smaller stores? how are you leveraging data to impact these initiatives?
