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Michael Collins

CEO, Adwerx

Michael Collins is an experienced executive in the advertising and marketing technology industry who was appointed as the Chief Executive Officer of Adwerx in late 2022.12 With over 25 years of experience in the field, Collins brings a wealth of knowledge to his role at Adwerx, a leading provider of automated, hyperlocal, and personalized digital advertising.2

Prior to joining Adwerx, Collins held several notable positions:

  1. Operating partner for private equity firms, helping companies grow through capital and operational expertise.12
  2. CEO of Marketron, a revenue management platform for local media companies.2
  3. CEO of Adelphic, a mobile and cross-channel programmatic advertising platform (acquired by Time Inc.).2
  4. Founder and CEO of Joule, a digital advertising agency within WPP.2

At Adwerx, Collins is focused on scaling operational efficiency and customer acquisition in the real estate and mortgage verticals.2 His strategy for the company includes:

  1. Stabilizing the company and transitioning from a high-burn model to a solid, EBITDA-positive model.1
  2. Deepening the product-market fit for existing products in the real estate space.1
  3. Expanding services for top-producing agents.1
  4. Building on the company's leadership position in core verticals and helping clients shift more marketing efforts to digital.2

Collins sees significant potential in the small and medium-sized business (SMB) and hyperlocal digital marketing space, which he believes is still wide open with no dominant player.1 His leadership at Adwerx aims to capitalize on this opportunity and drive the company's next phase of growth.2

Related Questions

What strategies does Michael Collins plan to implement to stabilize Adwerx?
How did Michael Collins' background in private equity prepare him for his role at Adwerx?
What are the key challenges Michael Collins sees in the SMB digital advertising space?
How does Adwerx's hyperlocal digital advertising platform differ from other platforms in the market?
What are Michael Collins' plans for Adwerx's growth in the next six to eight months?
Michael Collins
Michael Collins, photo 1
Michael Collins, photo 2
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Location

New York, New York, United States