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Michael Coughlin

"..true success should be measured by how happy you are." - Richard Branson

Michael Coughlin is a seasoned digital lifestyle entrepreneur and pioneer in Digital Blue Strategy with over 17 years of experience in the online space. He is known for his expertise in creating creative video content as a writer and producer. Michael has accumulated 13+ years in global pay-per-click (PPC) and client management, along with freelance experience. He has a solid background with 8 years of paid social experience, working with platforms like 4C.

As a web analytics expert, Michael is proficient in tools such as Google Analytics, Adobe (Omniture) Site Catalyst, Discover, and Test & Target. With a specialized focus on B2B software, Food & Beverage, Finance, Lifestyle, Hospitality, & Entertainment marketing, he has successfully managed over $10MM in annual media spend. His skill set includes a deep understanding of Search Engine Optimization (SEO), Web Analytics, Paid & Organic Social Media Management.

Throughout his career, Michael has worked with renowned clients including Humana Medicare, Four Seasons Hotels, Wharton School of Business, DIRECTV, Sony Music Entertainment, BMW, SAP, Sirius Satellite Radio, Scholastic, Tribune Company, LA Times, National Grid, Novell, Boston Globe, Boston.com, ZYR Vodka, Target Logistics, global cosmetics brand, and various pharmaceutical companies. He holds certifications from Google Adwords, MSN AdCenter, and Yahoo! Search Marketing, further solidifying his expertise in the field. Additionally, Michael has hands-on experience with Amazon Marketing Services.

Highlights

Fall 2016 - St John's University News
Jan 20 · The Boston Globe
Children of today build cities for tomorrow - The Boston Globe
Michael Coughlin
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Location

Greater Boston Area