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Michael Cronin
Founder at Acquire, specializing in performance-based Facebook, TikTok, and Instagram ads
Michael Cronin is the founder of Acquire Agency, a performance-based advertising agency that specializes in Facebook, TikTok, and Instagram ads. Based in Revelstoke, British Columbia, he has built Acquire into a notable player in the eCommerce sector, focusing on delivering measurable results for clients through data-driven strategies and creative video content.
Professional Background
- Founder at Acquire Agency (September 2017 - Present)
- Co-Founder of The Remote Way (November 2016 - August 2017)
- National Partnership Executive at Groupon (May 2015 - March 2016)
- Product Marketing Manager at Snap by Groupon (June 2014 - June 2015)
- Founding Member at SnapSaves (May 2013 - June 2014), which was later acquired by Groupon.
- Merchandising Sales Representative at The Coca-Cola Company (May 2012 - September 2012)
Education
Michael holds a Bachelor of Arts in Philosophy from Queen's University. His educational background complements his entrepreneurial ventures by enhancing his analytical thinking and problem-solving skills.13
Key Achievements
Under Cronin's leadership, Acquire Agency has been recognized for its innovative approach to advertising, often referred to as the "Michelin Star agency" due to its commitment to quality service and results. The agency focuses on a limited number of clients to ensure personalized service and optimal outcomes.23
Michael Cronin's entrepreneurial spirit and expertise in digital marketing position him as a significant figure in the eCommerce advertising landscape.
Highlights
My favorite new mindset activity is - Attributed Gratitude Ladders.
It’s a beautiful sunny spring day outside, and after I finish up a couple projects, I’m going to be able to ride my bike into town, grab a coffee, and stop by our small town’s little art museum.
Whereas before, I might have told myself I was grateful to be able to do that, I now try to think about all of the people who went into making this day happen.
Someone invented the bicycle, someone started a bike company, someone marketed the bike, someone built the bike, and someone took very good care of my vintage bicycle for many years before it reached me.
In order to invent the bike, centuries of learning about levers and wheels and materials were brought together, with innumerable people involved every step of the way.
There’s a bikeable road into town. Someone thought to put bike lanes on it, advocated for it in town, and got it approved. Someone actually poured the pavement that made the road. Someone invented pavement! I wonder who that was.
Someone advocated for the old jail in town to be turned into an art museum, and volunteers and donors converted it into the wonderful space it is today.
Someone figured out cultivating coffee, roasting it, shipping it across the world. A person on the other side of the world planted the bush that the berries in the coffee I’m drinking today grew on, and picked it, so I could enjoy it. I actually know John and Lauren who started Dose Coffee, a wonderful space I could stop into.
And lastly - my wonderful team is covering their responsibilities, so I’m not putting out fires after working hours.
An army of people, both living and long dead, were attached to making this one nice afternoon that I get to enjoy. Some of them (museum converters) had a better idea that something like this would happen, while others living centuries ago would have no idea.
This process helps me see opportunities to serve others, which gives me business ideas.
It helps me feel more value in my work, because some days it’s hard to see where I’m helping others. I’m just a small cog in the machine that makes a pleasant afternoon for someone else, now and maybe way into the future as well.
It helps me be more curious about history, and to learn the names of the people who helped make this afternoon happen. (Belgian chemist Edmund J. DeSmedt, who invented pavement.)
It makes me realize how many interlacing steps there are in making today happen! How many steps I’m missing! The mandala of people involved seems infinite!
And it helps me be more grateful for the afternoon I get to have! That’s enough writing, I’m getting on my bike.
#business #work #team #mindset #grateful #gratitude #workinghours
I moved to a new town during the pandemic, met a lot of interesting business owners, and launched an event to get them together.
https://lnkd.in/gauMtuhD https://lnkd.in/gauMtuhD
