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Michael Armstrong
Media Executive · Board Member · Philanthropist · Brand Builder · Mentor · Leader
Michael D. Armstrong is the Executive Vice President, Worldwide Television Licensing & Operations at Paramount Pictures.12 He assumed this role in September 2018.1 His responsibilities include leading third-party series distribution efforts with studio partners, managing distribution efforts on local language productions in partnership with Paramount Television, and overseeing Paramount’s digital monetization team.1
Armstrong also collaborates with Viacom International Studios to explore creating an unwired network for distributing series content to international partners.1
Before joining Paramount Pictures, Armstrong held various positions at BET Networks and Viacom International Media Networks (VIMN).13 These roles included:
- General Manager of BET Networks, where he oversaw strategy and operations, including content strategy, multiplatform scheduling, marketing, and corporate communications.13
- Executive Vice President and General Manager, Revenue and Emerging Brands at VIMN, where he managed the development and expansion of BET, Paramount Channel, and Spike internationally.13
- Senior Vice President and General Manager of BET International and Paramount Channel.1
Armstrong has been credited with launching the Paramount Channel internationally in 2012, which now reaches almost 100 countries and 106 million homes.13 He also co-led the launch of BET Play, Viacom’s direct-to-consumer subscription video on demand offering, in 2016.13
Armstrong received a B.S. in marketing from Hampton University and an M.B.A. in strategy and marketing from the University of Chicago Booth School of Business.13 He serves on the board of Hampton University.13 Additionally, he is a board member of Canada Goose, Inspirato, and GLAZA (Greater Los Angeles Zoo Association).3 He is a member of the International Academy of Television Arts & Sciences and is a former chair for the NAMIC (National Association for Multi-Ethnicity in Communications) and the Dance Theatre of Harlem.13


