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Michael Davis

VP, Brand Partnerships at SLAM

Michael Davis is a seasoned media professional with extensive experience in brand partnerships and marketing. He served as VP, Brand Partnerships at SLAM from December 2019 to November 2022.1 During his tenure at SLAM, Davis led marketing, insights/measurement, and non-endemic sales nationally, bringing on numerous new advertisers and categories. His team generated an impressive 800% increase in annual advertising revenue.1

Career Highlights

The Athletic: Davis currently holds the position of Senior Brand Partnerships Sales Manager at The Athletic, where he has been working since November 2022.1 In this role, he focuses on developing productive relationships in various categories, including CPG, spirits, footwear/apparel, luxury, and sports leagues.

UNINTERRUPTED: Prior to SLAM, Davis served as VP, Head of Brand Partnerships at UNINTERRUPTED from January 2018 to December 2019.1 He built the brand partnerships practice from the ground up, hiring more than 10 marketers and sellers. His team closed deals with over 40 new clients, including major brands like P&G, PepsiCo, Beam Suntory, and Audi.

Other Notable Positions:

  • VP, Branded Content & Marketing at Whistle Sports Network (2016-2018)
  • Senior Director, Branded Content at COMPLEX (2015-2016)
  • Director, Digital Strategy at Initiative (2012-2014)

Achievements and Skills

Throughout his career, Davis has demonstrated a talent for:

  1. Driving significant revenue growth
  2. Building and leading high-performing teams
  3. Developing partnerships with major brands
  4. Creating innovative branded content strategies

His experience spans various aspects of media and marketing, including branded content, digital strategy, and sales, making him a versatile and valuable professional in the industry.1

Highlights

Aug 19 · linkedin

I've had the pleasure of partnering in a major way with eBay across multiple companies and roles throughout my career and can attest that they have a top notch marketing team. Thrilled to announce that today The Athletic is launching a collectibles vertical with eBay as our lead brand partner. Kudos to Trevor Gibbons and Sebastian Tomich for leading from the commercial side on this exciting initiative. If you lead a non-endemic brand that's interested in leveraging this fast-growing and highly engaged space please reach out to me -- we would love to discuss!

https://lnkd.in/eDtRcnrH

May 8 · linkedin

Very exciting update from today's terrific NYTCO Q1 earnings report: The Athletic now has nearly 5mm paying subscribers. What's even more amazing is that as our scale continues to increase our engagement levels have remained consistently best-in-class. We have tons of new-to-market opportunities for brands within NFL, College Football, WNBA, Olympics, tennis and more rolling out for the back half of 2024... let's connect about them!

https://lnkd.in/g4DnQhy5

Related Questions

What are some of the key achievements Michael Davis has had in his career?
How did Michael Davis contribute to the growth of SLAM's brand partnerships?
What strategies did Michael Davis use to increase advertising revenue at SLAM?
Can you provide examples of new advertisers Michael Davis brought to SLAM?
What was Michael Davis' role at UNINTERRUPTED, and what impact did he have there?
Michael Davis
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Location

New York, New York, United States