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Michael DeLeonardis

Growth Leader and Intelligent Automation, RPA, AI Enabler | RevOps | Go-To Market Strategy | Digital Demand Gen | Sales, Marketing, Customer Success, Partnerships

Professional Background

Michael DeLeonardis is a dynamic technology leader with 25 years of proven expertise in driving growth and operational excellence across multiple sectors. His deep experience spans creative technology, sales, and operations, where he has consistently demonstrated his ability to lead high-growth businesses to achieve remarkable results. As an executive, Michael has played a significant role in strategic business planning, P&L management, sales and partner management, business development, and comprehensive marketing strategies that drive revenue and create sustainable market advantage.

Career Highlights

In the last 24 months alone, Michael has achieved phenomenal growth metrics that speak volumes about his strategic capability and execution excellence. He has delivered a Compound Annual Growth Rate (CAGR) of an impressive 342% over the last three years and has been instrumental in driving a fourfold revenue increase and a fivefold improvement in gross sales efficiency. Michael's extraordinary leadership in sales has also resulted in a pipeline close rate exceeding 30%, underscoring his effectiveness in building and nurturing key customer relationships.

One of Michael's most significant accomplishments includes securing his organization’s first-ever $5 million+ deal while exponentially increasing the number of revenue-generating clients from $1 million per year from 1 to 10. His efforts in demand generation led to incremental revenues of $1 million in just the second year and solidified partnerships with eight new Go-To-Market entities. Furthermore, his guidance in global expansion efforts has successfully brought the business into four new countries: India, Romania, Mexico, and Australia.

Michael's leadership capabilities have also earned recognition in the form of being one of the top five global partners of UiPath software and achieving two consecutive Global Partner of the Year awards with the company. Additionally, he has significantly developed marketing, digital demand generation, and product marketing functions, creating a strong vertical Go-To-Market strategy that aligns with industry trends.

Education and Achievements

Michael began his academic journey at the University of Illinois Urbana-Champaign, where he earned a Bachelor's degree in Management Information Systems. This foundation not only equipped him with fundamental knowledge in technology and management but also instilled a passion for innovation in the tech sector. Michael's resolve for excellence has propelled him through various pivotal roles and achievements across many organizations.

Domain Expertise

Michael's domain expertise is multifaceted and encompasses several critical areas integral to contemporary business operations. His knowledge of Intelligent Automation, Applied AI, and Generative AI positions him at the forefront of technological advancements shaping industries today. He is proficient in Big Data/Business Intelligence/Analytics, allowing organizations to leverage data-driven insights for strategic decision-making.

In the sphere of Cloud Infrastructure, Managed Services, and Hosting, Michael has laid a robust foundation for scalable business operations. His focus on Sales Performance Management and technology-driven Enterprise (SaaS) Software solutions has enhanced the agility and efficiency of revenue-generating processes.

Moreover, Michael is well-versed in Customer Relationship Management (CRM/SFA) and Marketing Automation, which are essential for modern marketing and sales alignment. He has a profound understanding of Incentive Compensation and Total Rewards, ensuring that businesses can attract and retain top talent. Michael's knowledge also extends to the Healthcare Payor & Provider sector, where he has delivered consulting and professional services that dramatically enhance process efficiencies.

Notable Career By Role

Michael's career is marked by numerous influential roles in various organizations, showcasing his versatility and ability to adapt to multiple business environments. Previously, he co-founded AMN Property Investments and has held several executive positions, including Chief Growth Officer at Ashling Partners and Chief Revenue Officer at Intangent.

As President of North America at beqom and Executive Vice President/General Manager of Americas at smartShift Technologies, Michael guided sales and alliances strategies that propelled these companies forward. His history of successful ventures includes five technology startups, with four culminating in acquisitions and one resulting in an IPO—an impressive feat that underscores his entrepreneurial spirit.

Michael significantly impacted smartShift Technologies as EVP and has held various crucial positions, such as Vice President of Global Sales and Vice President of Sales (Americas), where his strategies consistently drove sales growth and operational effi

Highlights

May 20 · linkedin

Our Top 5 Tips For SPM Success

Today, revenue leaders understand that implementation and adoption—not technology—are their true bridges to value.

1 - Good is better than great.

Plans will change before they go live, so the sooner you automate, the faster you can shift to match opportunities.

2 - Avoid bulk pricing.

While most implementation providers offer “t-shirt pricing” that sets a price range, be wary of organizations that contract against it. Getting value requires deep knowledge of many variables unique to you.

3 - Plan for partnership.

SPM requires expertise, and expertise requires experts. When selecting an implementation and managed services partner, plan to work together for several years.

4 - Use SPM as more than a calculator.

Why you invested in SPM software in the first place is the reason you need recurring services scope. Ask over and over, “what are we still doing outside the system?”

5 - Repurpose talent.

After SPM implementation is complete, and adoption is increasing, compensation teams are most valuable in sales reporting, sales operations, revenue operations, or finance.

Above all, don’t withhold information. Your total cost of ownership—the real measure of ROI—hinges on automation of your core 80%.

May 10 · linkedin

Excited to see @Brad Smith from @Wizard of Ops on here!

Related Questions

How did Michael DeLeonardis achieve a CAGR of 342% over the last three years?
What strategies did Michael implement to increase recurring revenue bookings from $0 to $20M in just four years?
Can Michael DeLeonardis share insights on building successful technology startups, given his experience with five startups, including four acquisitions?
What were the key factors behind Michael's recognition as a top global UiPath software partner?
How has Michael leveraged his expertise in intelligent automation and big data to drive business growth and efficiency?
Michael DeLeonardis
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Location

Denver Metropolitan Area