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Michael DeVerna

Co-Founder & CEO at Fit!

Michael DeVerna is the Co-Founder and Chief Executive Officer of The Fit! app, a fitness technology company based in Los Angeles, California.2 With over 15 years of experience in building startups, DeVerna previously served as the COO and a founding team member at Wag!, a dog-walking service app that he helped scale to a $100 million run rate.1

At The Fit! app, DeVerna aims to inspire and enable people to move more through the power of technology by bringing the best trainers, athletes, and knowledge directly to users' mobile devices.2 The company has experienced significant growth, especially during the COVID-19 pandemic, when it expanded into fitness equipment with the development of the Fit Home Gym, a patented multifunctional workout product.3

DeVerna's entrepreneurial journey includes:

  1. Mentoring startups at AmplifyLA
  2. Advising companies on scaling operations and user acquisition
  3. Building The Fit! app from an idea to a successful fitness platform
  4. Developing and patenting the Fit Home Gym in response to customer needs during the pandemic3

His mission in starting Fit! was to create a tech-enabled company that encourages people to enjoy moving and playing again through a marketplace and community of top trainers and programs accessible from mobile phones.2

Highlights

Jul 30 · linkedin

🚀 Exciting News! 🚀 We're thrilled to announce that the Fit! Home Gym is now available at Target! As one of the most popular bodyweight home gym systems, we look forward to bringing this revolutionary product to millions of people worldwide. This is just the beginning – stay tuned for more amazing products to come! 💪 #FitHomeGym #Target #FitnessRevolution

Aug 11 · linkedin

Big day today for all the team who built this great company from the ground up and those who led it through to the public markets!

Related Questions

What inspired Michael DeVerna to transition from dog-walking to fitness technology?
How did the COVID-19 pandemic impact the growth of The Fit app?
What are some unique features of the Fit Home Gym?
How does The Fit app differentiate itself from other fitness apps?
What challenges did Michael DeVerna face while scaling Wag?
Michael DeVerna
Michael DeVerna, photo 1
Michael DeVerna, photo 2
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Location

Los Angeles, California