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Michael DiLorenzo

Head of Marketing. D2C. Unit Economics. CaC, LTV, RFM. Ask me about the @Drizly Bear!

Michael DiLorenzo is the Chief Marketing Officer at Sesame, a position he has held since June 2021.1 With extensive experience in marketing and digital strategy, DiLorenzo has built a career spanning various industries, including healthcare, technology, and sports.

Career Highlights

  • Current Role: Chief Marketing Officer at Sesame (June 2021 - Present)1
  • Previous Positions:
    • Chief Marketing Officer at GasBuddy (2016-2021)1
    • Senior Vice President of Marketing at Drizly (2014-2016)1
    • Senior Director of Social Media Marketing and Strategy & Corporate Communications at the National Hockey League (2007-2012)1

Achievements

DiLorenzo has received recognition for his work in marketing and social media:

  • Won "Best Social Media Campaign" at the PromaxBDA Sports Media Marketing Awards in 2011 for the NHL Winter Classic campaign1
  • Named one of PR Week's "40 Under 40" in 20101
  • Honored by the Webby Awards in 2011 for the NHL Winter Classic Social Media Activation1

Current Focus

At Sesame, DiLorenzo leads the marketing efforts for a company that is revolutionizing healthcare delivery through a direct-pay marketplace.2 He is known for his expertise in D2C (Direct-to-Consumer) marketing, unit economics, and metrics such as Customer Acquisition Cost (CaC) and Lifetime Value (LTV).3

Michael DiLorenzo's LinkedIn profile can be found at linkedin.com/in/michaeldilorenzo.1

Highlights

Oct 30 · linkedin

If you're one of the hundreds of millions of Costco Wholesale Members, your membership just got even better (hint: it has to do with your health care).

Check out reporting from Christy Bieber at the The Motley Fool.

John Fontein Michael Botta David Goldhill Megan DiDomenico Lauren Monk

Sep 25 · linkedin

Today, Sesame and Costco Wholesale announced a partnership to deliver half-price, whole quality healthcare to Costco Members. Check out the link for reporting from John Tozzi of Bloomberg.

As retailers like Amazon, Walmart, CVS and Walgreens increasingly provide primary and other direct care, Sesame gives partners like Costco a turnkey way to also offer high quality doctor appointments, and a superlative overall consumer experience -- without having to build it themselves.

And for Costco's Members nationwide - whether uninsured or enrolled in a high deductible insurance plan - Sesame appointments are super affordable ($29) and really fast (one hour availability).

Truly a win/win/win.

David Goldhill John Fontein Michael Botta Max Metral Jean-Charles S. Liz Steuri Megan DiDomenico Tulio Alvarez Burgos Lauren Monk John Yeung Kristen Healy Alison Cauldwell Sarah Lowy Stephanie Campbell Christophe Gillet

Related Questions

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What are some notable projects Michael DiLorenzo has led at Sesame?
Michael DiLorenzo
Michael DiLorenzo, photo 1
Michael DiLorenzo, photo 2
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Location

Portland, Maine, United States