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Michael Dolenko

Partner, Phase 5

Michael Dolenko is a marketing research professional with nearly 20 years of experience in managing national and global qualitative and quantitative research assignments in B2B and B2C markets. He specializes in customer-driven innovation, product development, customer experience design, and communications research.

His expertise includes product development, customer satisfaction and loyalty, pricing research, online channel effectiveness, and usability research.

Michael Dolenko holds an MA in Media Studies from Concordia University and a Bachelor of Arts (B.A.) in Philosophy from the University of Toronto - University of Trinity College.

He was formerly a Partner at Phase 5, showcasing his extensive experience and leadership in the marketing research industry.

Highlights

Aug 1 · linkedin

Are your financial products designed to effectively serve all your customers?

This article by IDEO highlights the pervasive issue of 'male defaults' in product design and underscores the importance of creating financial products that cater to diverse needs.

Why does this matter? Companies that actively challenge these defaults can set themselves apart in a competitive landscape. By prioritizing inclusive design, they not only create fairer products, but can also tap into a broader market of underserved demographics.

Leveraging existing data and custom research studies can help you uncover the implicit biases that are impacting how your female consumers find, apply for, and use your products.

How is your institution incorporating diverse perspectives? Let us know in the comments!

Read the full article here: https://hubs.li/Q02J5fbj0

#FinancialInclusion #Banking #DiversityandInclusion #Innovation

Jul 31 · linkedin

Are Gen Zers the riskiest clients for financial institutions right now? They don't need to be. Read our fresh Insights on Gen Z and Financial Services

Michael Dolenko
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Location

Toronto, Ontario, Canada