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Michael Dub

Founder

Michael Dub is the founder and CEO of Sweet Chameleon, a company that specializes in creating "phygital" collectibles, which blend physical and digital products. With over 25 years of experience in the media and marketing sectors, Dub has held leadership roles in major organizations like Viacom and Time Warner, and has also been involved in startups and digital marketing agencies.124

Sweet Chameleon focuses on enhancing fan engagement and data collection for brands and intellectual property holders, particularly in the sports, gaming, and entertainment industries. The company has collaborated with high-profile clients such as the NBA and MLB, leveraging technologies like additive manufacturing and blockchain to allow fans to customize their collectibles.234

Dub's extensive background includes a proven track record in developing new revenue streams and marketing strategies for well-known brands, making him a significant figure in the evolving landscape of collectibles and fan engagement.45

Highlights

Aug 5 · linkedin

Sad to see Aerosmith retire from live shows. September 9, 2023 their last show, November 6, 1970 their first show. Both tickets are instant collectibles. Imagine easy access to both show's setlists and video of performance from the ticket. #dreamon #phygital

Jul 22 · linkedin

Women's Sports Merchandise is an underserved $4 Billion Market! Sweet Chameleon will super serve this category by bringing collectible products to market quickly, with no inventory requirements, and the ability to monetize the long tail of leagues, teams, and athletes.

Related Questions

What inspired Michael Dub to start Sweet Chameleon?
How did Michael Dub transition from media and agency work to founding Sweet Chameleon?
What are some of the biggest challenges Michael Dub has faced at Sweet Chameleon?
How does Sweet Chameleon's phygital approach differ from traditional collectibles?
What role does blockchain technology play in Sweet Chameleon's products?
Michael Dub
Michael Dub, photo 1
Michael Dub, photo 2
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Location

New York, New York, United States