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Michael Dub

Founder and CEO

Michael Dub is the founder and CEO of Sweet Chameleon, a company specializing in "phygital" collectibles that blend physical and digital products.1 With over 25 years of experience in the media and marketing sectors, Dub has held leadership roles at major organizations like Viacom and Time Warner, and has also been involved in startups and digital marketing agencies.4

Sweet Chameleon focuses on enhancing fan engagement and data collection for brands and intellectual property holders, particularly in the sports, gaming, and entertainment industries.2 The company has secured partnerships with high-profile clients such as the NBA and MLB, leveraging technologies like 3D printing, additive manufacturing, and blockchain to allow fans to create and customize collectibles.13

Dub's inspiration for Sweet Chameleon came from his experience as a young Jets fan, frustrated by the lack of access to collectible items for his favorite team.3 He founded the company in 2022 with the mission of creating custom collectible items featuring QR code/NFC-enabled digital components.3

Sweet Chameleon's products include commemorative plaques, collectible tangible tickets, and jerseys with corresponding digital experiences.13 The company uses a 3D printing process that allows for quick turnaround times, enabling them to capitalize on real-time events and activities.1

Dub's extensive background includes a proven track record in developing new revenue streams and marketing strategies for well-known brands, making him a significant figure in the evolving landscape of collectibles and fan engagement.4

Highlights

133: Michael Dub - CEO, Founder Sweet Chameleon | The Future of ...
133: Michael Dub - CEO, Founder Sweet Chameleon | The Future of ...
May 19 · youtube.com
Michael Dub, Founder Sweet Chameleon - YouTube
Michael Dub, Founder Sweet Chameleon - YouTube

Related Questions

What inspired Michael Dub to start Sweet Chameleon?
How does Sweet Chameleon integrate blockchain technology into their collectibles?
What are some unique features of Sweet Chameleon's phygital collectibles?
How did Michael Dub's background in licensing and marketing influence Sweet Chameleon?
What challenges did Michael Dub face when securing partnerships with the NBA and MLB?
Michael Dub
Michael Dub, photo 1
Michael Dub, photo 2
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Location

New York, New York, United States