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Michael Eaton

Healthcare Leader | Marketing Strategist | Product Innovator | Go-to-Market Expert | Brand Builder

Michael Eaton is a seasoned professional with a strong background in marketing and strategic planning.

His expertise includes disciplined strategic planning, industry trends analysis, competitor analysis, customer insights and segmentation, and global brand development.

Michael has a proven track record in go-to-market strategies, reputation building, product marketing, lead generation, and human-centered design.

With a focus on product development, positioning, packaging, and pricing, he excels in product launch, P&L management, and marketing lifecycle management.

He is well-versed in full-funnel marketing strategies, digital marketing, SEO/SEM, social media, marketing mix attribution modeling, and strategic storytelling.

Michael has a wealth of experience in design, creative direction, thought leadership campaigns, account-based marketing, and sales enablement.

His skill set includes business development, partnership marketing, customer advisory councils, public relations, and agency management.

Michael Eaton holds a degree in Marketing from California State University, Fullerton, and has held key positions in reputable organizations.

He has served as Vice President of Payer Marketing and Communications at Datavant, Staff Vice President at Elevance Health, and Vice President at Optum / UnitedHealth Group.

Additionally, he co-founded HealthAllies.com, Inc., which was later acquired by UnitedHealth Group.

His experience also includes roles at Los Angeles Tourism & Convention Board and The Walt Disney Company, where he specialized in brand management and marketing.

Throughout his career, Michael has demonstrated expertise in cross-functional leadership, team building, and acting as a player-coach.

Michael Eaton is a well-rounded professional with a diverse skill set and a history of driving successful marketing strategies across various industries.

Michael Eaton
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Location

Los Angeles Metropolitan Area