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Michael Fein

SVP, Integrated Strategy and Analytics at Rogers & Cowan PMK

Michael Fein is a seasoned business professional with extensive experience in strategy, analytics, and marketing. He currently serves as VP of Global Marketing Strategy & Operations at The Trade Desk, a position he has held since December 2021.2 Prior to this role, he was the Executive Vice President of Strategy, Marketing, and Analytics at Rogers & Cowan from April 2021 to December 2021.2

Fein's career highlights include:

  1. SVP of Strategy, Insights, and Analytics at Rogers & Cowan (August 2018 - April 2021)2
  2. Vice President of Measurement & Insights at Edelman (December 2014 - August 2018)2
  3. Professor at Pepperdine University Graziadio School of Business and Management (December 2014 - January 2018)2
  4. Director of Insights, Analytics, & Measurement at The Marketing Arm (June 2011 - December 2014)2

He holds an MBA in Leadership and Managing Organization Change from Pepperdine Graziadio Business School and a B.A. in Political Science and Education from the University of California, Davis.

Fein specializes in data-driven strategy, consumer insights, and analytics across various industries, including automotive, CPG, retail, technology, and entertainment.1 His expertise spans online marketing, web analytics, eCommerce, social media, and talent management.

In his roles, Fein has been responsible for leading multi-million dollar teams, developing innovative campaign ideas, and implementing data-driven strategies to help clients tell their stories effectively.2 His approach focuses on building consumer trust, rapid implementation for scalability, and treating legacy as an asset.1

Highlights

Mar 7 · linkedin

Attention Advertisers:

Antitrust lawsuits will reshape the relationship that marketers have with big tech. This will impact our relationship with consumers, identity, first-party data, publishers, and more.

For those with EMARKETER, you can read a brief summary here: https://lnkd.in/gW4XdYFx, written by Evelyn Mitchell-Wolf

We're also seeing similar government reactions to big tech in Canada, the EU, and elsewhere. We are living through a fascinating era.

Feb 28 · linkedin

A great opportunity for a stellar marketing analyst

Related Questions

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Michael Fein
Michael Fein, photo 1
Michael Fein, photo 2
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Location

Los Angeles, California