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Michael Glover
GTM @ Supercycle - Circular commerce for Shopify ♻️
Michael Glover is an accomplished marketing professional currently serving as the Head of Go-to-Market at Supercycle, a company specializing in rental solutions for Shopify store owners.12 He is responsible for developing and executing the company's go-to-market strategy to drive customer acquisition and revenue growth.1
Prior to his role at Supercycle, Michael held several positions at ConvertFlow, including Demand Generation Manager and Marketing Manager. In these roles, he successfully built a full-funnel inbound marketing strategy that significantly increased brand awareness and opportunities.13
Michael's earlier experience includes content-focused roles at Veeqo, where he achieved substantial growth in organic traffic and conversions. He also owned Lean & Lively Health Studio, developing a profitable local health and fitness business with a strong digital marketing presence.1
Regarding his education, Michael holds a BA (Hons) in Sports Journalism from the University of Central Lancashire and has completed additional coursework at CXL.14
On LinkedIn, Michael's profile (username: themglover) states that he helps early-stage ecommerce SaaS companies build marketing engines and scale revenue.45
Highlights
Bristol, I'm coming for you 🤩 Excited to say I'll be making a panel appearance at the upcoming eCom Collab Club™️ 🥞 Bristol by Noughts & Ones.
I'll be joining Inventory Planner by Sage and KOSTÜME on stage to talk:
-Ecommerce sustainability; and -Building a conscious tech stack
Can't wait to represent Supercycle at this one.
If you're around Bristol area on Jun 25 and fancy chatting sustainability alongside free pancakes then grab a ticket here: https://lnkd.in/eNK2VmJJ
Thanks to 👋 Tom Locke and Noughts & Ones | Certified B Corp™ Shopify Agency for putting this together!
Regulation isn't the answer to sustainability.
Not by itself anyway.
Because we can't just expect government policy to kick in and do all the work.
I've not had my head in the "sustainability space" for long. But for me, there's a trifecta at play when it comes to getting mass adoption:
1/ Policy
Of course, governments and bodies do need to play their part. E.g. enforcing Digital Product Passports (DPPs) and the new rules on greenwashing, etc.
2/ Business value
There also has to be genuine business value in adopting a model that's more sustainable.
Supercycle CEO Ryan Atkins talks a lot about the need to get sustainability and economic growth pulling in the same direction, not vying against each other.
I fully back this idea. We live in a capitalist society, and this isn't changing anytime soon - so we have to make sustainability work on these terms.
3/ Consumer mindset
I do believe there also needs to be a course correction in how consumers go about acquiring "stuff."
Back when I was working in the fitness industry, I used to help clients develop a different relationship with food.
Part of this was changing their attitude around good food costing more money. Instead of seeing it as "the expensive option," we'd work on seeing it as "that's just the cost of REAL food."
I believe something similar needs to happen with products and sustainability, especially in fashion.
In my mind, affecting change in these three core pillars is what's going to drive us forward into a more sustainable world that does good things for BOTH our economy and our planet.
#circulareconomy #sustainability #circularbusiness
