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Michael Greenberg
Bridging science and consumer needs to build top line growth.
Michael Greenberg is the owner of Imagetripping LLC, a company he founded in July 2010 and continues to run in the Greater Chicago Area.1 His professional background spans several decades in the consumer products industry, with a focus on science and technology development.
Professional Experience
Consumer Product Science and Technology: Greenberg's expertise lies in developing food, beverage, and consumer products. At Imagetripping LLC, he specializes in:
- Competitive patent portfolio analysis
- New technology development
- Accelerating client topline growth through new product introductions1
Prior Corporate Roles: Before founding Imagetripping LLC, Greenberg held several significant positions at Wm. Wrigley Jr. Company:
- Technology Fellow (2007-2012)
- Director of Benefits Technology (2003-2007)
- Director of Science and Technology (1988-2003)
- Manager of Analytical Research and Services (1981-1988)1
Education and Expertise
Greenberg holds a PhD in Medicinal Chemistry from the University of Illinois Chicago, which he obtained between 1972 and 1976. He also earned his BS in Chemistry from the same institution from 1968 to 1972.1
Imagetripping LLC
While Greenberg's LinkedIn profile focuses on his technical consulting work, Imagetripping LLC appears to have a creative side as well. The company is described as a framed photography business that focuses on office and home decoration.4 Greenberg, as a photographer, offers distinctive images that provide viewers with "mental vacations" from daily pressures.23
Recognition
Greenberg's photography has gained local recognition. In May 2012, he was featured in a cover story by the Northbrook Tower Newspaper titled "Journey Through the lens," which highlighted his photography exhibit at the village hall.1
Highlights
Last week to catch my photo on display at the Northbrook Public Library, -3rd floor. photo captures wild horses on a golden pasture below Mt. Moran and a fog shrouded Snake river in the Grand Tetons National Park.
Last week, taught a chemistry class as an invited guest lecturer at Stevenson High School (Lincolnshire, IL). Presented Reaction rate real life example: Peppermint oil shelf life reaction kinetics and how to slow oxidation of key flavor chemicals. Students liked lecture and sensory evaluation of peppermint oil and Wrigley Doublemint gum. What a fun experience!
