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Michael Hiatt
Seasoned Sponsorship and Advertising Manager, Conceptual Thinker
Professional Background
Michael Hiatt boasts a rich and diverse marketing background, which uniquely positions him to drive growth for partner businesses. Throughout his career, Michael has garnered extensive experience in various sectors, including radio, cable TV, and sports marketing, providing him with the versatility to adapt his skills to meet the varying needs of clients. He has consistently empowered local, regional, and national partners to achieve their objectives by crafting compelling narratives that resonate within their respective markets.
Michael's hands-on experience in multiple media platforms—including digital video on demand (VOD), over-the-top (OTT), Connected TV, social media, display advertising, and traditional cable and satellite television—plays a crucial role in his ability to develop engaging marketing strategies. His previous roles have underscored the importance of understanding his partners' industries and the myriad ways multimedia assets can be leveraged to tell a business story effectively. Michael thrives on the opportunity to learn about a partner's journey and is dedicated to collaborating with them to articulate their unique value proposition.
Education and Achievements
An alum of Rockhurst University, Michael earned a Bachelor of Arts degree in English, complemented by minors in Journalism and Theology, and a certification in writing. His educational background has cultivated a passion for reading, learning, and uncovering innovative ideas that can propel businesses forward. This foundation not only enhances his ability to communicate effectively but also enables him to apply critical thinking and research skills to identify opportunities in various markets.
Beyond his academic credentials, Michael actively engages with the local business community. He is proud to be an advisory board member of the Leawood Chamber of Commerce, where his contributions help shape local business initiatives and foster economic growth. Additionally, as a member of the Marketing and Communications Committee and the Economic Development Council for the Leawood Chamber, he plays a vital role in strategizing and executing marketing endeavors that resonate with local stakeholders. Furthermore, Michael is an investor with the Kansas City Area Development Council, demonstrating his commitment to regional development and collaboration.
Achievements
Michael's career path highlights several significant roles that showcase his expertise in marketing and account management. He currently serves as the Local Sales Manager at Steel City Media, where he orchestrates sales strategies and guides teams in fostering excellent relationships with clients. Prior to this position, he excelled as a Multi-Media Marketing Executive with Spectrum Reach, where he effectively managed campaigns that bridged the gap between brands and their target audiences.
His impressive tenure at Learfield IMG College as a Senior Account Executive for Jayhawk Sports Properties further illustrates his ability to connect with sports entities and enhance the visibility and success of their marketing efforts. Earlier in his career, Michael honed his skills at Spectrum Reach, formerly known as Time Warner Cable Media, where he managed accounts that propelled local advertisers into the spotlight. His diverse experiences also include roles such as Account Executive at All Comedy Radio 1340 KCKN and Catastrophe Claims Adjuster at Farmers Insurance. These various positions have armed Michael with a holistic view of marketing dynamics and client relationships, making him an invaluable partner to businesses seeking growth through innovative marketing solutions.
