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Michael Hooper

Customer Experience & Insights Leader | CX/ VOC Programs & Best Practices | Experience Management | Data Driven Insights

Michael Hooper is a seasoned professional with over 15 years of experience in customer experience and insights leadership.1 He currently serves as a Senior Director in the Global Experience Management Office at SAP.2 His career has included notable positions such as:

  1. Vice President Customer Experience at SAP
  2. Principal CX Consultant/Subject Matter Expert at Qualtrics
  3. Director of Workforce Strategy and Planning at BNSF Railway
  4. Director of Customer Research at American Airlines
  5. Manager - Customer Listening at BNSF Railway
  6. Senior Staff Consultant at Idearc Media (formerly Verizon Information Services)
  7. Senior Staff Consultant - HR Research at Verizon1

Michael specializes in leading CX/VOC (Customer Experience/Voice of Customer) programs in both B2B and B2C organizations, focusing on delivering actionable insights to enhance customer experience. His core competencies include experience management, journey mapping, survey design, KPIs & metrics, dashboards, focus groups, online communities, user experience, benchmarking, and brand tracking.

Some of Michael's notable accomplishments include implementing an in-the-moment feedback mechanism that significantly improved account opening conversions, saving his organization over $1.5 million through a strategic RFP process for an Enterprise Experience Management Platform solution, and successfully recruiting high-value customers to provide feedback on a business class seat prototype.

Michael Hooper holds advanced degrees from the University of North Texas and Oklahoma State University, with a background in Sociology.

Highlights

Nov 17 · camraleigh.org
About CAM – CamRaleigh
Apr 24 · viamediatv.com
Michael Hooper - Viamedia

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Michael Hooper
Michael Hooper, photo 1
Michael Hooper, photo 2
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Location

Dallas-Fort Worth Metroplex