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Michael Hurnaus

CEO - Tractive | GPS Tracking and Health/Wellness Monitoring for Dogs and Cats

Michael Hurnaus is an accomplished business angel and investor, currently associated with Bird Buddy since May 2023. He also serves as the CEO of Tractive, a company specializing in GPS tracking for pets, a position he has held since September 2012. His extensive experience in technology and software development is complemented by his focus on customer satisfaction.1

Professional Background

  • CEO at Tractive (2012 - Present): Leading a company that provides GPS tracking and health monitoring solutions for pets.
  • Business Angel & Investor at Bird Buddy (2023 - Present): Involved in investing and supporting innovative startups.
  • Owner/Investor at Hornet Ventures (2019 - Present): Engaging in various investment opportunities.
  • Business Angel & Investor in multiple startups: This includes companies like HelloBello, Filu Vet, and PetPair, among others.

Skills and Achievements

Hurnaus has a strong background in engineering and software development, having worked with prominent companies such as Amazon and Microsoft. His accolades include awards from the Edison Prize for technology-oriented ideas and recognition at the Microsoft Imagine Cup World Finals.1

Languages

He is proficient in English, German, and Austrian.1

Michael Hurnaus exemplifies a blend of technical expertise and entrepreneurial spirit, making significant contributions to the pet technology sector through his investments and leadership roles.

Highlights

Jan 25 · linkedin

What an incredible honor for Tractive to be named European Pet Company of the Year at this years GlobalPETS (& PETS International magazine) Forum in Venice.

It’s amazing to see how the pet industry starts to get more and more digital.

Team Tractive, this one is for you, well deserved!

May 23 · linkedin

If you are even remotely in the world of consumer subscriptions, listen to this fantastic podcast form 20VC with Nico Wittenborn from Adjacent.

Nico is one of the - if not THE - most knowledgeable person in the world of consumer subscription models.

In this podcast he talks about CS as well as his CS-focussed fund adjacent. Adjacent is a shareholder of Tractive and I am glad to share some additional co-investments with him.

Absolutely worth listening to.

https://lnkd.in/d-qQjZdV

#adjacent #consumersubscription #cs #subscription #recurringrevenue

Related Questions

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Michael Hurnaus
Michael Hurnaus, photo 1
Michael Hurnaus, photo 2
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Location

Austria