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Michael Irvine
Head of Marketing @ Oxford Scholastica Academy
Michael Irvine is a seasoned growth marketer with extensive experience working for tech startups, marketing agencies, and freelance clients. He has a B.A. in Economics & Management from the University of Oxford, and has completed Advanced Marketing Certificates at the University of Toronto in Foundations of Brand Management, Omni-Channel Content Marketing, Tools and Techniques of E-commerce Business, The Foundations of Advertising, Digital Communications Strategy and Social Media, and Copywriting that Sells.
Michael has managed multi-million dollar budgets, built teams, and grown companies by many multiples. He is passionate about growth marketing, which incorporates creativity and analytics, and has become a talented problem-solver, a copywriter with flair, an automation expert, and an advertising aficionado.
Michael has held senior growth marketing roles at RBC Ventures, Director of Marketing at Roadmunk, Head of Marketing at Looka, Senior Growth Marketer at Looka, Senior Marketing Manager at Giftagram, as well as marketing and digital marketing roles at several other companies. Additionally, he has owned his own digital marketing consultancy.
He has also held roles in finance, including a Junior Relationship Manager - Telecoms, Media, and Technology at Lloyds Banking Group, a Commercial Banking Management Trainee at Lloyds Banking Group, and an Intern Analyst - Finance Scheme at Lloyds Banking Group.
Michael has experience in project management and fundraising, having worked as a Project Manager at IBM and a Fundraiser at Buffalo Fundraising Consultants. He has also been involved with organizations such as The Jr. Economic Club of Canada and OxFizz.
Highlights
After four years, yesterday I said goodbye to RBCx.
I thoroughly enjoyed my time at Goodside and Mydoh, and want to thank everyone I had the good fortune of working closely with over the years.
Victoria Beretta Caitlin Curran-Blaney Dimitri Busevs Jen Zhang Kate Standing Rehan Zafar David Morton Rishabh V. Malcolm Cameron Nik Varshney Richard Salyniuk Dawn Bednarski Isabel Tremblay, MBA Mark Gronowski Aaron Forster Michael McCue Gina Shin Jonathan Lee Leo Gubbins Sean Mathews James Vukasinovic Meagan Hamel Angelique de Montbrun Gloria Kim Vageesh K Velusamy Amanda Lee Tina Huang Taur Veerapen Cody Morin Scott Sickle Tadeu Toussaint Jasmine Zhang Hector Feliz 🇩🇴🇨🇦 Lisa Hong SEAN HOLMES Vyvy Ta, CM Chris Bowes Madison Horner
And countless others. Your expertise, support and mentorship over the years was greatly appreciated.
Next up: I'll be pursuing a long-time dream of becoming an entrepreneur and digital nomad. More to come shortly!
Mydoh is hiring! Our content team is looking for a talented Social Media Manager to help Canadian parents raise money-smart kids.
If you're a video, copywriting and social whiz, this could be the perfect role for you.
cc: Angelique de Montbrun Amanda Lee Gloria Kim Cody Morin Vageesh K Velusamy RBCx
