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Michael Lambie

Program Advisory Committee Member at Carnegie Mellon University - H. John Heinz Iii College

Highlights

Jul 2 · linkedin

What a lovely time at VidCon this year representing CreatorIQ. I had the pleasure of moderating a spirited panel discussion with Kimberly Phan of Whalar, Michael Carroll of Moonbug Entertainment, Zach Ferraro of Famous Birthdays, Tim Jablonski of Little Monster Media Co., and content creator Josh Sadowski for our Creator Economy Deep Dive Panel.

It was great to see a pretty full Ballroom C for our "sunrise session" at 11a, warming up the room for Questlove after.

Here is an overview of what went down:

Measurement is broad and complex - it has to be tailored to key business outcomes - context is important - there is no single solution

AI isn't ready today to takeover your measurement. Still need humans to ask the right questions, do sanity checks, and to feed the models

Just breathe - don't get overwhelmed - start with simple questions

Topics covered:

  • Understanding Key Trends
  • Exploring New Tech
  • Navigating E-Comm, Attribution
  • Best Practices
  • Future Predictions

And thanks to all the clients and partners who came out to hang out. It was wonderful seeing you all!

Until next time Vidcon! we'll speak again!

Related Questions

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Michael Lambie
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Experience

Lifeguard, Lohs Natatorium at Lake Orion Community High School
Program Advisory Committee Member at Carnegie Mellon University - H. John Heinz Iii College

Education

Lake Orion Community High School
Lake Orion High School
Bachelor Of Science In Engineering In Computer Science, Engineering, Film, University Of Michigan

Location

Detroit, Michigan, United States