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Michael Jaconi
Co-Founder and CEO of Button
Michael Jaconi is the Co-Founder and CEO of Button, a mobile commerce technology company he founded in 2014.13 Button is an AI-powered commerce optimization platform that helps global retailers, publishers, and creators increase revenue and improve customer shopping experiences.3
Jaconi's career highlights include:
- Co-founding Button in September 2013 and serving as its CEO since then.4
- Previously serving as CEO of Rakuten Loyalty and Executive Officer of Rakuten from 2011 to 2013.14
- Co-founding two public affairs companies in Washington, D.C. before his tenure at Rakuten.1
- Serving in various capacities within political campaigns, including as a Campaign Aide for John McCain's 2008 presidential run.4
Under Jaconi's leadership, Button has:
- Driven over $5 billion in spending.2
- Raised over $65 million in venture capital.2
- Expanded to offices in New York City, San Francisco, and London.2
- Been consistently recognized as one of the best places to work by Fortune, Inc., Entrepreneur, and Crain's.2
Jaconi's vision for Button is to create a "win-win-win" solution in mobile commerce, benefiting retailers, publishers, and consumers alike.3 He believes that the internet is evolving from an ad-dominated medium to one fueled by commerce, and Button aims to be at the forefront of this shift.3
Highlights
Wrote a short post on history repeating itself with the explosion of growth in Retail Media. With marketing dollars continuing to shift to performance focused spend, Retail Media sits at an intersection that promises tremendous growth whichever turn you take. Pent up demand for high ROI channels of marketing, privacy friendly advertising, and high ROI for all participating parties. Opportunities abound.
And another takeaway - Amazon does it again by showing the world that not only can it redefine how humans shop and lead the world on cloud infrastructure - but it can rebuild a better version of the commercial lifeblood of the internet by inventing ads that work. Amazon Ads was the first scaled version of Retail Media and it's now crossed $50B in revenue over the past 12 months. Incredible.
Let me know your thoughts.
#commerceisthefuture #retailmedia
We all know that AI is changing the retail landscape. Check out this article in the International Business Times where we're quoted talking about how the impact of AI is going to be notably felt in the retail media world.
Home built solutions by companies like Amazon and 3rd party provided retail media solutions from the leaders in the space Microsoft and Criteo will leverage AI to deliver new experiences, new formats, and new heights in terms of revenue potential on top of retail media - the fastest growing media format in history. #commerceisthefuture #soisretailmedia
