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Michael Kauffman
Clio Music & Clio Cannabis: Celebrating Creativity in Marketing and Advertising
Michael Kauffman is the Executive Director of Clio Music and Clio Cannabis programs at The Clio Awards, a premier competition for creative business.12 He has held this position since November 2018.4 In this role, Kauffman oversees business development and program management for the music and cannabis verticals.1
Kauffman has a diverse background in the music and entertainment industry:
- He started his career at Windham Hill Records, progressing to National Director of Sales.1
- He then worked at Universal Music Group as Senior Vice-President of Sales and Catalog at The Verve Music Group.1
- Kauffman founded The HiFive Group, providing strategy and support for musicians and record companies.1
- He held senior roles at RightsFlow, including Senior Vice-President of Corporate Communications and Content.14
- At Google, he was Head of Corporate Communications for RightsFlow.4
- At YouTube, he worked as a Product Marketing Manager in Creator Marketing.4
Kauffman is known for his expertise in marketing, communications, event activations, and audience development.1 He currently serves on the advisory boards of Temple University's Klein College of Media and Communication and the university's NYC alumni chapter.2
The next Clio Music Awards, which Kauffman oversees, is scheduled for January 30, 2025, at the Fonda Theatre in Los Angeles.3
Highlights
"I love how accessible music has become, especially for younger people. It's also allowed me to continue discovering new music I never would have stumbled across in a pre-digital age.
This is partially why it's so hard to categorize new music these days—people aren't as limited to specific genres or styles anymore, and are drawing from a much wider range of influences. And even the "weird" stuff is able to find an audience online, allowing those musicians to share their art."
2 Minutes With Rab Bradlea | East Coast Music Supervision for ALIBI Music #musebyclio
https://lnkd.in/eJfuafR8
Reminder that Music Supervision is a category in the new Use of Music in Advertising Craft medium (along with categories for creativity in songwriting, score composition, arranging, and other options). Enter your work: https://lnkd.in/g24-yKNC
https://lnkd.in/eJfuafR8
Vote for a favorite: Music in A Commercial.
Special collaboration with our friends at Billboard.
#music #advertising #musicsync
