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Michael Kauffman

Clio Music & Clio Cannabis: Celebrating Creativity in Marketing and Advertising

Michael Kauffman is the Executive Director of Clio Music and Clio Cannabis programs at The Clio Awards, a premier competition for creative business.12 He has held this position since November 2018.4 In this role, Kauffman oversees business development and program management for the music and cannabis verticals.1

Kauffman has a diverse background in the music and entertainment industry:

  1. He started his career at Windham Hill Records, progressing to National Director of Sales.1
  2. He then worked at Universal Music Group as Senior Vice-President of Sales and Catalog at The Verve Music Group.1
  3. Kauffman founded The HiFive Group, providing strategy and support for musicians and record companies.1
  4. He held senior roles at RightsFlow, including Senior Vice-President of Corporate Communications and Content.14
  5. At Google, he was Head of Corporate Communications for RightsFlow.4
  6. At YouTube, he worked as a Product Marketing Manager in Creator Marketing.4

Kauffman is known for his expertise in marketing, communications, event activations, and audience development.1 He currently serves on the advisory boards of Temple University's Klein College of Media and Communication and the university's NYC alumni chapter.2

The next Clio Music Awards, which Kauffman oversees, is scheduled for January 30, 2025, at the Fonda Theatre in Los Angeles.3

Highlights

Jun 11 · linkedin

"I love how accessible music has become, especially for younger people. It's also allowed me to continue discovering new music I never would have stumbled across in a pre-digital age.

This is partially why it's so hard to categorize new music these days—people aren't as limited to specific genres or styles anymore, and are drawing from a much wider range of influences. And even the "weird" stuff is able to find an audience online, allowing those musicians to share their art."

2 Minutes With Rab Bradlea | East Coast Music Supervision for ALIBI Music #musebyclio

https://lnkd.in/eJfuafR8

Reminder that Music Supervision is a category in the new Use of Music in Advertising Craft medium (along with categories for creativity in songwriting, score composition, arranging, and other options). Enter your work: https://lnkd.in/g24-yKNC

https://lnkd.in/eJfuafR8

Jan 16 · linkedin

Vote for a favorite: Music in A Commercial.

Special collaboration with our friends at Billboard.

#music #advertising #musicsync

Related Questions

What are some notable projects Michael Kauffman has led at The Clio Awards?
How did Michael Kauffman's roles at YouTube and Google influence his work at The Clio Awards?
What are the key differences between Clio Music and Clio Cannabis?
How does Michael Kauffman stay updated on trends in music and cannabis marketing?
What are some challenges Michael Kauffman has faced in his career?
Michael Kauffman
Michael Kauffman, photo 1
Michael Kauffman, photo 2
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Location

New York, New York, United States