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Michael Kropko

Podcast Industry Leader | Investor | Advisor | Business Builder

Michael Kropko is a prominent figure in the podcast advertising industry, renowned as the co-founder of Ad Results Media.

With a track record of managing over $1 billion in podcast ad spend, he has positioned audio as a powerful tool for generating revenue for brands and agencies, showcasing its unmatched marketing value.

Before establishing Ad Results Media, Michael co-founded Brown Bear Digital, a consultancy focused on driving the growth of startups through strategic digital and offline marketing approaches.

Drawing from more than 20 years of expertise in performance marketing, operations, and strategy, he has honed his skills at reputable companies like Provide Commerce and SiriusXM.

Michael is deeply invested in nurturing startups and frequently engages in investing and advising emerging businesses, demonstrating his commitment to fostering entrepreneurial success.

Residing in San Diego, he finds joy in spending quality time with his family, engaging in activities like playing tennis and exploring scenic beaches and ski slopes.

Michael is an alumnus of The Ohio State University Fisher College of Business, where he studied BSBA with a focus on MIS, Marketing, Logistics, and a minor in Economics.

He has held key roles in various organizations, including being a Co-Founder & Partner at Drive Influence Group, a Board Member at Audiohook, and a Board Advisor at Pickle4, among others.

His diverse professional background spans positions such as Co-Founder & Co-CEO, Co-Founder & COO at Ad Results Media, Acquisition Marketing at Provide Commerce, and Senior Program Manager at Sirius XM Radio Inc., showcasing his multifaceted skill set.

Additionally, Michael has experience in roles like Director of E-commerce at InfoSonics, IT Analyst at Qualcomm Incorporated, Programming Intern at AOL Web Properties, and Information Technology Consultant at Medical Transcription Education Center, Inc., underscoring his versatile expertise.

Highlights

Mar 25 · linkedin

It's been an incredible 11-year adventure at Ad Results Media, starting from the ground up with Steven Shanks and Kurt Kaufer, then later partnering with Russell Lindley and Marshall Williams. Our unique blend of personality and experience fostered an incredible environment for growth. Together, we've achieved some incredible things; partnering with over 15,000 shows, securing $1B+ in podcast media, and a staggering $2B+ in overall media, all to propel 300+ brands to new heights.

Through it all, transparency and delivering value have been our guiding principles in this fast-paced, ever-evolving industry. Having the rare opportunity to be an innovator at the very inception of a new industry and witness its incredible growth has been truly humbling and something I don't take for granted.

These achievements wouldn't have been possible without the unwavering support of our incredible clients, employees, influencers, and partners. To each and every one of you, a heartfelt thank you!

I'll be transitioning from Co-CEO to strategic advisor to ensure a seamless transition and set everyone up for future success over the next several months.

The entrepreneurial journey is a thrilling rollercoaster ride, filled with exhilarating climbs and heart-pounding drops. It's a constant learning experience, and one I wouldn't trade for anything. As a builder at heart, I crave the rush of tackling new challenges.

In the meantime, feel free to reach out to connect!

Mar 1 · linkedin

Excited to share my insights on the booming world of podcast advertising at SXSW this year!

If you'll be at SXSW, I'd love to connect! Hit me up. #sxsw2024 #podcastadvertising #austintx

https://lnkd.in/gyvcf4XS

Michael Kropko
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Location

San Diego, California, United States