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Michael Lawlor

GM/Head of FW Media, Head of US Commercial and Marketplace Operations at FreeWheel

Michael Lawlor is a prominent figure in the TV and Digital media industry, serving as the lead at FreeWheel Media in Revenue and Operations.

Lawlor has extensive experience in developing and managing global Services teams, focusing on digital monetization for top video programmers and leading strategic research initiatives for FreeWheel and the FreeWheel Council on Premium Video.

With a background in Economics from Boston College and an MBA from Dartmouth College, Lawlor combines strategic thinking with tactical operations across the digital media ecosystem.

He is known for his expertise in advertising technology, encompassing areas such as ad serving, programmatic advertising, data management, and yield optimization.

Lawlor's career includes leadership roles at FreeWheel, Univision Communications Inc., NBC Universal, Booz & Company, and the Commonwealth of Massachusetts, showcasing his diverse skill set and adaptability in various environments.

Highlights

Jul 14 · Yahoo Finance
FreeWheel Announces Katy Loria as its New U.S. Chief Revenue Officer - Yahoo Finance
Jul 14 · Business Wire
FreeWheel Announces Katy Loria as its New U.S. Chief Revenue Officer - Business Wire
Michael Lawlor
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Location

New York, New York, United States