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Michael Lewis

Director of eCommerce & Digital Marketing at ORCA Coolers, LLC

Michael Lewis is an experienced eCommerce executive who served as the Director of Ecommerce & Digital Marketing at ORCA Coolers, LLC from July 2017 to April 2022.1 He has a proven track record of delivering growth in direct-to-consumer (DTC) eCommerce and third-party marketplaces like Amazon.1

Lewis's expertise includes:

  • Consumer experience
  • Digital marketing
  • P&L management
  • Social media marketing
  • Customer journey ownership
  • 3PL fulfillment operations

He is known for building short-term and long-term eCommerce strategies, with a focus on scaling DTC brands through consumer-first, data-driven leadership.1 Lewis is also an expert in web analytics, personalization/testing, and business intelligence.1

Currently, Michael Lewis holds the position of Vice President at Bison Coolers, a role he has occupied since May 2022.1 Bison Coolers is a family-owned cooler and drinkware brand that entered the high-end cooler market in 2011.1

Prior to his roles at ORCA Coolers and Bison Coolers, Lewis held various positions in the eCommerce and music industries, including:

  • Director of eCommerce & Digital Marketing for the Outdoor Segment at Gathr Outdoors
  • Operations Supervisor at ECommerce Trade
  • Managing Director at Go Big Win
  • Executive Creative Director and Partner at Music City Networks1

Lewis's career demonstrates a strong background in the outdoor industry, lifestyle brand marketing, and music industry eCommerce sales.1

Highlights

Sep 5 · dlapiper.com
Michael Lewis | DLA Piper
Orca Coolers (Outdoor Recreation Company Of America)
Michael Lewis | The Official Website

Related Questions

What are Michael Lewis's key achievements at ORCA Coolers?
How did Michael Lewis transition from the music industry to outdoor ecommerce?
What strategies has Michael Lewis implemented to drive growth in DTC eCommerce?
How does Michael Lewis's experience at Bison Coolers compare to his role at ORCA Coolers?
What are some notable projects Michael Lewis has worked on in digital marketing?
Michael Lewis
Michael Lewis, photo 1
Michael Lewis, photo 2
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Location

Nashville, Tennessee, United States