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Michael M. M. Goldman

Graduate Programs Associate Dean, Sport Marketing & Sales Professor, Researcher & Consultant: University of San Francisco

I support the portfolio of graduate programs in the College of Arts & Sciences, including working with faculty and staff to provide graduate education that accelerates our students' careers, and empowers them to change the world. I teach, research and consult within a number of marketing-related themes, including marketing strategy, sport marketing, sport business development & sales, branding, and sponsorship. I am based at the University of San Francisco in California, while also working with the University of Pretoria's Gordon Institute of Business Science in South Africa. I am a past President of the North American Case Research Association, and have served as the Editor-in-Chief of Emerald Publishing's Emerging Markets Case Studies collection. Overall, my work is focused on assisting students, managers and clients enhance their competitiveness, especially when it comes to acquiring, growing and retaining profitable customers and fans.

I have designed, delivered and assessed undergraduate and post-graduate management courses on a number of academic and executive programs in the U.S., India, South Africa, Kenya and Nigeria, to managers from a wide range of companies, including PepsiCo, SABMiller Africa & Asia, Nokia Africa, Barclays, and Sasol. Through my sports marketing teaching, consulting and research work, I have been exposed to the management and marketing of the FIFA World Cup 2010 South Africa, the Standard Bank Pro20 Cricket Series, Division 1-A College Rugby in the U.S, and have worked with the MTN Group, SuperSport International, and the EXP Agency. I am a regular commentator on sports marketing and sponsorship-related issues in the popular press, and have published academically in the U.S., Europe and Africa.

Specialties: Graduate education, sport marketing, branding , sales & sponsorship

Highlights

May 16 · linkedin

✅ We are #hiring! Join our team to further strengthen our MAPC (MA Professional Communication) at USFCA graduate program. Please see further details of the role, and feel free to reach out to me with any queries.

Michael M. M. Goldman
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Experience

Professor and Associate Dean of Graduate Programs & Strategic Initiatives at University of San Francisco
Associate Professor at University of San Francisco

Education

DBA, Sport marketing, GIBS Business School (Gordon Institute of Business Science)
DBA, Sport marketing, Gordon Institute of Business Science
MBA, Business Management, GIBS Business School (Gordon Institute of Business Science)
MBA, Business Management, Gordon Institute of Business Science
Programme for Management Development, Management, GIBS Business School (Gordon Institute of Business Science)
Programme for Management Development, Management, Gordon Institute of Business Science
B.PrimEd, Education, Nelson Mandela University
B.PrimEd, Education, Nelson Mandela Metropolitan University

Location

United States