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Michael Nevski
Director of Global Insights at Visa
Michael Nevski is the Director of Global Insights at Visa, a position he has held since January 2021. In this role, he collaborates closely with Visa's Global Chief Economist to lead consumer research initiatives that enhance the company's economic forecasts and insights into consumer spending and the payments industry. His work aims to inform business planning and management decisions through comprehensive research strategies, including managing various research vendors and methodologies.123
Professional Background
Before joining Visa, Nevski accumulated extensive experience in marketing and market research across several industries. His previous roles include:
- Senior Manager, Client Insights at CSG International, where he developed lead scoring systems and marketing strategies that significantly increased revenue.1
- Director of Consumer Shopper Marketing at IRI, overseeing consumer research projects and enhancing marketing plans through data-driven insights.1
- Vice President of Marketing at Tekco Management Group, where he directed corporate branding and marketing campaigns to drive global expansion.1
Skills and Expertise
Michael Nevski is recognized for his exceptional speaking abilities and his capacity to engage audiences with insightful presentations. He has a strong background in analytics, consumer behavior, and strategic business planning, which he leverages to provide valuable insights in his current role.23
Education and Certifications
Nevski holds various certifications, including Series 7 and Series 66 from FINRA, as well as specialized training in payments management from Visa. He is also proficient in both English and Russian.1
Overall, Michael Nevski's expertise in consumer insights and market research positions him as a key player in shaping Visa's understanding of market trends and consumer behavior.
Highlights
Join me at the upcoming All Access: CX Financial Services webinar series on August 20th, 12:00 pm EDT. As Director of Global Insights at Visa, I've spent over three decades in marketing, market research, and client insights. Now, working directly with Visa's Chief Economist, I guide consumer research initiatives to inform business decisions and enhance our economic output. In our session, I'll explore how predictive analytics transforms financial services by anticipating customer needs and enhancing productivity.
Key takeaways include using predictive analytics effectively, implementing proactive support strategies, analyzing AI case studies, and striking the right balance between automation and human intervention. Don't miss out—register here: https://lnkd.in/eqwwep6X
#insights #research CX Network
I'm thrilled to announce that I will be speaking at the AI for Marketers Virtual Summit on August 29. Check out the full agenda and register your complimentary pass here: https://lnkd.in/g47P-Wqp It’d be great to see you there! Elena Simou Revenue Marketing Alliance
#insights #marketresearch #generativeAI
