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Michael Parkes

Co-Founder, President & CRO at BranchLab

Michael Parkes is a seasoned executive in the advertising technology industry and currently serves as the Co-Founder, President, and Chief Revenue Officer (CRO) at BranchLab.23 BranchLab is a data science company that specializes in privacy-safe healthcare advertising solutions.4

Prior to co-founding BranchLab in February 2024, Parkes held several prominent positions in the adtech industry:

  1. President at VideoAmp (April 2021 - October 2023)
  2. Chief Revenue Officer at VideoAmp (June 2016 - April 2021)
  3. SVP, North America at Amobee (September 2014 - April 2016)
  4. Various leadership roles at Adconion Direct and Adconion Media Group (2007 - 2014)5

Parkes has extensive experience in competitive environments, which has given him a clear vision for how to drive growth and innovation in the advertising technology sector.5 At BranchLab, he spearheads the company's growth strategy, leveraging his expertise in the field.3

BranchLab, under Parkes' leadership, is focused on developing advanced AI software that enables healthcare brands to reach the right consumers while prioritizing privacy standards.4 The company recently secured seed funding to accelerate its product development and market expansion in the healthcare advertising space.1

Highlights

Dec 1 · linkedin

Collaboration at it's best! This industry first integration with Disney Advertising provides accurate cross-platform measurement for Omnicom Media Group and our advertiser partners! Read more from Alyssa Boyle at AdExchanger https://lnkd.in/ewaMJC-Z

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Michael Parkes
Michael Parkes, photo 1
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Location

New York, New York, United States