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Michael Reeder

Founder Smiling Lions - Brand Consultancy Bridging the Intention Gap (ex AMNZ - SBUX - WPP)

Michael Reeder is the founder of Smiling Lions, a marketing company based in the Greater Seattle Area.37 He established Smiling Lions after spending 20 years in the strategy space, with the aim of developing communication strategies for brands, start-ups, and agencies.5 Reeder lives on an island off of Seattle.1

Prior to founding Smiling Lions, Reeder had significant experience in brand strategy:

  1. He worked at ADT as VP of Brand Strategy and Executive.3
  2. He has been recognized with a Cannes Gold Lion and Effie Award.6

Reeder founded Smiling Lions with a unique philosophy:

  • He prioritizes the customer above all else.
  • He believes in the power of creativity, technology, and storytelling to transform brand-customer relationships.
  • His work is grounded in optimism, empathy, and courage.1

The name "Smiling Lions" has a personal origin, inspired by a game Reeder played with his son on ferry commutes. It embodies the concept of emotional contagion through smiling and the courage associated with lions.1

It's worth noting that there are other professionals named Michael Reeder in different fields, but the founder of Smiling Lions with the LinkedIn username "thatreeder" is the one described above.248

Highlights

Mar 10 · smilinglions.co
About Me - Smiling Lions

Related Questions

What inspired Michael Reeder to start Smiling Lions?
How does Michael Reeder's background in marketing influence his approach at Smiling Lions?
What are some notable projects Michael Reeder has worked on at Smiling Lions?
How does Michael Reeder incorporate his values of optimism, empathy, and courage into his work at Smiling Lions?
What makes Smiling Lions different from other marketing companies?
Michael Reeder
Michael Reeder, photo 1
Michael Reeder, photo 2
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Location

Greater Seattle Area