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Michael Robinson
Senior Product Professional
Professional Background
Michael Robinson is a senior digital media professional with extensive experience in guiding and managing a diverse portfolio of digital products. His expertise encompasses a variety of platforms, including web, mobile applications, over-the-top (OTT) platforms, as well as video production and distribution. With a career that spans over several years, Michael has cultivated a robust understanding not only of traditional video but also of emerging technologies, notably 360-degree video and the latest advancements in live streaming technology.
Throughout his career, Michael has held various roles in editorial, operations, and product management. This rich and varied experience grants him a unique ability to assess projects and problems from multiple perspectives: the user experience, technical requirements, and business implications. By harmonizing these different viewpoints, he is adept at evaluating user needs alongside technical complexities and aligning them with business objectives. This balanced approach enables him to recommend solutions that positively impact a company's bottom line, demonstrating his keen understanding of the intricate dynamics between technology and business.
Education and Achievements
Michael earned his Bachelor of Communications degree at Oglethorpe University, a notable institution where he developed the foundational knowledge crucial for his future endeavors in digital media. His academic background in communications complements his professional trajectory and equips him with the skills necessary to navigate the ever-evolving landscape of digital media.
Notable Roles and Contributions
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Product Lead at AccuWeather
At AccuWeather, Michael has taken on the role of Product Lead, where he has spearheaded the development and management of digital products that enhance user engagement and improve accessibility to weather-related content. His leadership has been instrumental in advancing the company's digital strategy and expanding its reach in a competitive market. -
Senior Digital Product Manager at NewsON
In his role as Senior Digital Product Manager at NewsON, Michael played a crucial part in enhancing the platform's offerings and user experience. His insights into product development helped shape NewsON's digital initiatives and drove significant user adoption. -
Senior Product Manager at Gannett - USA TODAY NETWORK
Michael's tenure as Senior Product Manager at Gannett further solidified his expertise in digital media. Here, he was pivotal in leading product development initiatives that aligned with the strategic goals of the USA TODAY NETWORK, ensuring that the digital products met both user needs and business objectives. -
Sports Producer at 11Alive/WXIA at TEGNA
Before entering product management, Michael also excelled as a Sports Producer for 11Alive/WXIA at TEGNA (previously Gannett). In this role, he was responsible for producing compelling sports content that resonated with audiences, showcasing his ability to tell stories through digital media. His background in journalism has undoubtedly enriched his perspectives on content strategy today. -
Executive Producer/Owner at Fanfare Productions
As the Executive Producer and Owner of Fanfare Productions, Michael demonstrated his entrepreneurial spirit and ability to manage complex video production projects, ranging from ideation to execution. His enterprises in the independent production landscape have enhanced his appreciation for creative storytelling and digital innovation. -
Freelance Producer at Comcast Sports Southeast
Michael's freelance work as a Producer for Comcast Sports Southeast allowed him to diversify his skillset further and gain valuable insights into the competitive sports broadcasting industry. This experience has been beneficial in shaping his holistic view of digital media in sports and entertainment.
Michael's ability to navigate between various roles in the digital landscape makes him a valuable asset in any organization aiming to implement effective digital strategies. With experience in managing diverse products, he stands out as a leader capable of transforming ideas into impactful digital solutions. His commitment to staying abreast of technological advancements ensures that he remains at the forefront of innovation, driving the future of digital media forward.
