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Michael Rosas
VP North America at Virtualware - Virtual Reality Expert - Business Strategy and Innovation Consultant - Promoter of Future Innovation - VP North America at Virtualware
Michael Rosas is an influential figure in the realms of media, technology, and innovation. Known for his unique ability to merge creative thinking with strategic execution, he has dedicated his career to empowering forward-thinking entrepreneurs and executives. His goal is to help businesses scale their operations to maximize their impact on society and foster positive change in various sectors.
With many years of experience as a creative director and a leader in strategy, sales, and innovation, Michael has developed a profound expertise that is evident in his collaborative work with some of North America's top industry talents. He has played a pivotal role in the development, branding, and sales of thousands of hours of broadcast television programming, including virtual reality (VR) and branded content. His experience in creating compelling narratives has made him a sought-after consultant for numerous innovative technology companies focused on disrupting the tech, media, health, and education industries.
Michael's passion lies in crafting actionable go-to-market strategies that are paired with the most effective sales teams and tools. He strives to transform the future of work by enhancing storytelling, education, design, and sales conversion processes. This visionary approach has resulted in successful partnerships and impactful projects with well-known clients such as Samsung, Microsoft, Ford, and Dyson. Michael firmly believes that investing in technological breakthroughs and creative problem-solving is crucial for creating a more connected and thriving global economy.
His academic journey began with a Bachelor's degree in Media Arts from Sheridan College, where he laid the groundwork for his successful career. As the current Vice President for North America at Virtualware and a former Creative Director at Tricon Films & Television, Michael has consistently demonstrated his commitment to fostering innovation and helping organizations navigate the complexities of modern business landscapes. His leadership style is characterized by collaboration, creativity, and an unwavering dedication to promoting a brighter future.
