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Michael Selvidge

Developer Comms

Michael Selvidge is a seasoned professional with a diverse background, having worked with bootstrapped startups, multinational corporations, and various organizations. His passion lies in witnessing startups flourish and contributing to the creation of new market categories.

During his time at Twilio, Michael played a pivotal role in developing and implementing the company's PR strategy, transforming it from a small organization into a globally recognized brand with hundreds of employees. His efforts helped prove the viability of serving developers and set a solid foundation for others in the industry.

In 2017, Michael made significant contributions to the mobile gaming industry by introducing the term 'hyper-casual' while collaborating with an executive at AppLovin. This genre quickly gained widespread acceptance, showcasing his ability to influence trends and market dynamics.

Michael's expertise spans a wide range of areas including strategic PR, brand and category creation, API and developer relations, B2B and SaaS PR, crisis communications, media and analyst interactions, copywriting, and client management.

His educational background includes a BA in Sociology from the University of California, Santa Cruz, and an MA in Sport Management from the University of San Francisco.

Throughout his career, Michael has held key roles in various organizations such as Director of Communications at Sentry, Co-founder at CallinOates, head of comms at Sauce Labs, and Director of Communications at AppLovin among others. He has also worked with renowned companies like Twilio, Electronic Arts, and the Golden State Warriors, showcasing his adaptability and versatility.

With extensive experience in communications, public relations, and marketing across different industries, Michael Selvidge continues to be a driving force in shaping brand narratives, establishing industry trends, and fostering strategic partnerships.

Highlights

May 7 · Business Insider
22 Top Public Relations Pros Who Are on the Market - Business Insider
22 Top Public Relations Pros Who Are on the Market - Business Insider
May 7 · Business Insider
22 Top Public Relations Pros Who Are on the Market - Business Insider
22 Top Public Relations Pros Who Are on the Market - Business Insider
Michael Selvidge
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Location

Oakland, California, United States