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Michael Shapiro

Experienced Marketing Leader & Strategist

Michael Shapiro is an experienced marketing leader and strategist with a unique background in critical thinking and data-driven marketing. He holds a Ph.D. in history and has over twenty years of marketing experience.1

Professional Background

Key Professional Highlights::

  • Director of Omnichannel Marketing Activation at Verizon from August 2019 to September 20221
  • Led a team of 18 developing marketing strategies across direct response, retail, and digital tactics1
  • Managed multiple agency relationships and led Real Time Marketing initiatives1

Notable Achievements at Verizon

  • Developed 10+ television spots with budgets ranging from $250,000 - $1,400,0001
  • Worked on digital and social segmentation and brand guidelines1
  • Partnered with major brands like HBO, Showtime, Netflix, Samsung, Google, and Amazon1
  • Managed the launch of Fios Gigabit Connection1

Additional Professional Experience

  • Co-Founder/Business & Marketing Manager at James Anthony Apparel (October 2007 - December 2014)1
  • Has experience working with Fortune 500 CPG, retail, entertainment, and telecommunications brands1

Michael Shapiro brings a comprehensive approach to marketing, drawing on his academic background to solve complex problems and communicate effectively.1

Related Questions

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What is Michael Shapiro's educational background?
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Michael Shapiro
Michael Shapiro, photo 1
Michael Shapiro, photo 2
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Location

United States