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Michael Shapiro

Experienced Marketing Leader & Strategist

Michael Shapiro is an experienced marketing leader and strategist with a unique background in critical thinking and data-driven marketing. He holds a Ph.D. in history and has over twenty years of marketing experience.1

Professional Background

Key Professional Highlights::

  • Director of Omnichannel Marketing Activation at Verizon from August 2019 to September 20221
  • Led a team of 18 developing marketing strategies across direct response, retail, and digital tactics1
  • Managed multiple agency relationships and led Real Time Marketing initiatives1

Notable Achievements at Verizon

  • Developed 10+ television spots with budgets ranging from $250,000 - $1,400,0001
  • Worked on digital and social segmentation and brand guidelines1
  • Partnered with major brands like HBO, Showtime, Netflix, Samsung, Google, and Amazon1
  • Managed the launch of Fios Gigabit Connection1

Additional Professional Experience

  • Co-Founder/Business & Marketing Manager at James Anthony Apparel (October 2007 - December 2014)1
  • Has experience working with Fortune 500 CPG, retail, entertainment, and telecommunications brands1

Michael Shapiro brings a comprehensive approach to marketing, drawing on his academic background to solve complex problems and communicate effectively.1

Highlights

Aug 8 · linkedin

I recently had the pleasure of meeting Lianna, who graciously invited me to be a featured guest on her podcast, Your Fellow Human. It all started with a simple act of courage - saying hello to a stranger. To learn more about this incredible experience, check out my latest Hits from the Universe post on Substack. #Podcast #Courage #Networking

Jul 24 · linkedin

Rebrand alert!

Adventures of an ALMOST fifty-year-old Backpacker, my Substack newsletter, chronicled my six-month journey through Oceania and Asia. It had a beginning and an end. Its name also had a temporal relevance that will no longer be relevant in a few months.

Instead of discarding those posts, I've renamed the newsletter Hits from the Universe. The old posts remain and I now have a platform for providing a broader array of inspirational content.

Check out its origin story below, and subscribe to follow along.

Related Questions

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Michael Shapiro
Michael Shapiro, photo 1
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Location

United States