Sign In

Michael Shaug

Owner - Premier Online Marketing

Michael Shaug is an innovative and experienced Online Marketing Consultant with a proven track record of launching and overseeing successful internet marketing programs and solutions. Throughout his career, he has managed over 50 million dollars in advertising spend. Michael's educational background includes studying at Tecnológico De Monterrey. He currently serves as the Owner of PremierOnlineMarketing and has held key roles at various notable organizations such as DealerOn, Inc., Online Performance Marketing, Dealertrack Technologies, ReachLocal, and more.

Highlights

Sep 12 · linkedin

Sharing a couple of tips to help maximize your ad campaigns! 🎯

In this clip, I share some critical CPC (Cost Per Click) and CTR (Click-Through Rate) benchmarks specific to Google and Microsoft Ads. These metrics are vital for evaluating the efficiency of your advertising efforts.

Staying ahead of industry standards is crucial; adopting these best practices not only boosts conversions but also optimizes overall campaign performance.

Don’t miss this opportunity to elevate your digital marketing strategy! 🚀

#DigitalMarketing #AdCampaigns #CPC #CTR #GoogleAds #MicrosoftAds

Sep 10 · linkedin

YouTube can be an awareness tool and a dynamic lead generation supplement.

Initially, brands utilized it primarily for visibility and engagement at the top of the marketing funnel. However, its capabilities have expanded significantly.

Today, YouTube facilitates targeted advertising that can engage potential customers whether they are just discovering your products or on the verge of making a purchase decision. With features like shoppable videos and clickable CTAs, marketers can seamlessly guide viewers toward conversion.

Moreover, by leveraging analytics tools available on the platform, businesses can refine their strategies based on viewer behavior and preferences.

Don’t overlook this approach! Experiment with YouTube’s full potential as part of your digital marketing efforts to effectively connect with audiences across various stages of their buying journey.

#DigitalMarketing #LeadGeneration #YouTubeMarketing

Related Questions

What services does Premier Online Marketing offer?
How did Michael Shaug transition from DealerOn to Archero?
What are some notable projects Michael Shaug has worked on at Archero?
How has Michael Shaug's experience in eCommerce influenced his work at Archero?
What industries does Michael Shaug specialize in at Premier Online Marketing?
Michael Shaug
Michael Shaug, photo 1
Michael Shaug, photo 2
Add to my network

Location

Austin, Texas, United States