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Michael Steele

CEO @ Flywheel Digital. Growth, data, and high-performing marketing teams.

Michael Steele is the Founder and CEO of Flywheel Digital, a technical marketing agency based in Vancouver, Canada. He established Flywheel Digital to address the need for a more data-driven and transparent approach to digital marketing, particularly after hearing from students during his time teaching digital marketing at RED Academy. His vision centers on creating impactful growth strategies for clients, primarily in eCommerce, SaaS, and education sectors.12

Before launching Flywheel, Steele was involved in various entrepreneurial ventures, including founding a smoothie business called The Good Stuff, which he sold to focus on digital marketing. His experience also includes working on the growth team of a SaaS startup in San Francisco.12 At Flywheel Digital, Steele emphasizes the importance of a collaborative culture and mentorship within his team, believing that the success of the agency hinges on its people.12

In addition to his professional pursuits, Steele is passionate about basketball and enjoys playing video games and discussing growth strategies on LinkedIn.23

Highlights

Aug 27 · linkedin

We're in growth mode! This is a great opportunity for a well-rounded SEM/analytics pro to build ownership of a service area. If you're all-in on digital-first work and want to see what it feels like when done right, give it a look.

P.S. We tend to like entrepreneurs and former startup employees. They come to Flywheel as a haven from burnout and a place to leverage and develop their growth skills. If that sounds like you, shoot me a note :)

Aug 8 · linkedin

Do you trust your marketing reporting?

Are you sure?

Proper attribution is the key to scaling marketing engines. But most marketers still rely on faulty Meta Pixel or GA4 traffic reports.

To truly know what’s driving your revenue, you need to:

🆙  Have explicit incrementality assumptions  🧘 Trust your tracking systems—client-side and server-side. 🧮 Be able to compare your numbers to internal and industry benchmarks.

I’ve condensed my 10+ years of thinking about this problem into a single guide. It contains everything you need as a marketer to create reliable attribution systems, including how to task your technical team and get buy-in from your leadership. Flywheel typically charges in the mid-5 figures to implement this knowledge.

I’m giving it away for free.

Preview below and get the full guide here:  https://lnkd.in/g_RVEz4m

What do you find people get wrong about marketing attribution?

Related Questions

What inspired Michael Steele to transition from the smoothie business to digital marketing?
How does Flywheel Digital differentiate itself from other digital marketing agencies?
What are some of the biggest challenges Michael Steele has faced as CEO of Flywheel Digital?
Who are some of the key clients Flywheel Digital has worked with?
What is Michael Steele's educational background and how has it influenced his career?
Michael Steele
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Location

Vancouver, British Columbia, Canada