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Michael Steele
Digital-Focused Entrepreneur
Michael Steele is the Founder and CEO of Flywheel Digital, a technical marketing agency based in Vancouver, Canada. He established Flywheel Digital to provide a more data-driven and transparent approach to digital marketing, focusing on helping digital-first businesses scale their paid and organic growth channels, particularly in eCommerce, SaaS, and education sectors.12
Background and Experience:
- Education: Michael Steele holds a Bachelor of Commerce (Honours) degree in Marketing from The University of British Columbia.1
- Professional Experience: Before founding Flywheel Digital, Steele co-founded a meal delivery service called The Good Stuff, which was later acquired by Glory Juice Co. He also worked as a Marketing Manager at RESULTS.com and Lighthouse Labs, and as a Lead Instructor of Digital Marketing at RED Academy.13
- Achievements: Under his leadership, Flywheel Digital has achieved notable success, including winning Search Engine Land's Boutique SEO Agency of the Year and helping a client reach their first $1 million revenue day.13
LinkedIn Profile:
Michael Steele's LinkedIn username is steelemichael. His profile highlights his expertise in technical marketing and his role as CEO at Flywheel Digital, where he emphasizes the importance of data-driven strategies for digital growth.3
Personal Interests:
Outside of work, Steele enjoys playing basketball, video games, and discussing growth strategies on LinkedIn.4
Highlights
We're in growth mode! This is a great opportunity for a well-rounded SEM/analytics pro to build ownership of a service area. If you're all-in on digital-first work and want to see what it feels like when done right, give it a look.
P.S. We tend to like entrepreneurs and former startup employees. They come to Flywheel as a haven from burnout and a place to leverage and develop their growth skills. If that sounds like you, shoot me a note :)
Do you trust your marketing reporting?
Are you sure?
Proper attribution is the key to scaling marketing engines. But most marketers still rely on faulty Meta Pixel or GA4 traffic reports.
To truly know what’s driving your revenue, you need to:
🆙 Have explicit incrementality assumptions 🧘 Trust your tracking systems—client-side and server-side. 🧮 Be able to compare your numbers to internal and industry benchmarks.
I’ve condensed my 10+ years of thinking about this problem into a single guide. It contains everything you need as a marketer to create reliable attribution systems, including how to task your technical team and get buy-in from your leadership. Flywheel typically charges in the mid-5 figures to implement this knowledge.
I’m giving it away for free.
Preview below and get the full guide here: https://lnkd.in/g_RVEz4m
What do you find people get wrong about marketing attribution?
