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Michael Steiner
Head of Third-Party Business at Swiss Railways SBB
Professional Background
Michael Steiner is an accomplished professional with extensive experience in the transportation sector, specifically within the SBB CFF FFS, where he has leveraged his marketing expertise and leadership skills to foster growth and innovation. With a career spanning various leadership roles at SBB CFF FFS, including his current position as Head of Third-Party Business, Michael has played a pivotal role in shaping the company's marketing strategies and market management initiatives. His hands-on experience as a Project Manager for Marketing-Partnerships, as well as Key-Account-Manager, has equipped him with a unique perspective on customer needs and partnership development.
Education and Achievements
Michael's academic journey reflects his commitment to lifelong learning and professional development. He has excelled in various advanced educational programs that have honed his strategic thinking and management capabilities. Notably, he studied the Online Programme 'Building Digital Partnerships and Ecosystems' at INSEAD, where he graduated with distinction, showcasing his ability to adapt to contemporary digital challenges. His focus on strategy during complex market environments is further evidenced by his completion of the 'Strategy in the Age of Digital Disruption' program at INSEAD, also with distinction.
In addition to his digital strategy expertise, Michael has obtained a MAS in General Management from the Rochester-Bern Executive Programs, which has fortified his understanding of broad business principles and organizational leadership. His academic credentials are complemented by a Betriebswirtschafter HF degree from Höhere Fachschule für Wirtschaft (HFW), where he achieved an impressive 5.7, underlining his dedication to excellence in business administration. Furthermore, Michael has also successfully completed the 'Leading Organisations in Disruptive Times' program at INSEAD, equipping him with the necessary tools to guide organizations through periods of change and uncertainty.
Key Responsibilities and Roles
In his current role as Head of Third-Party Business at SBB CFF FFS, Michael is responsible for leading initiatives that enhance the company’s collaboration with external partners. His capability in driving marketing strategies has resulted in successful stakeholder engagement and expanded business horizons. Previously, as Head of Marketing Third-Party Business, he spearheaded marketing campaigns tailored to create synergies between SBB CFF FFS and its partners, effectively growing brand recognition and service offerings.
Before advancing to these leadership roles, he laid a robust foundation for his career in various marketing positions within SBB CFF FFS, where he focused on market management and partnership marketing. His strategic foresight and analytical skills have enabled him to drive innovative marketing approaches that resonate with key demographics, solidifying the company's footprint in the regional traffic sector.
Achievements
Michael's achievements are a testament to his strategic vision and execution capabilities. He has been instrumental in several marketing and partnership initiatives that have driven both revenue growth and market share for SBB CFF FFS. His ability to navigate the complexities of third-party business dealings and translate them into actionable marketing strategies has set him apart as a leader in his field. Furthermore, his dedication to fostering strong relationships with partners has not only benefited SBB CFF FFS but has also enriched the transit experience for customers.
Michael Steiner continues to thrive in his role, positively influencing the transportation sector through innovative marketing strategies and collaborative partnerships, while simultaneously pursuing his commitment to professional development and excellence in education through ongoing studies and programs.
