Sign In

Michael True

CEO & Co-founder @ Prescient AI | Helping omnichannel brands measure and optimize spend

Michael True is the co-founder and CEO of Prescient AI, a company specializing in advanced marketing mix modeling (MMM) and AI-powered solutions for media measurement, revenue attribution, and budget optimization.13 He founded Prescient AI in 2019 after working with major tech companies like App Annie, IBM, and Oracle, where he helped clients generate millions of dollars in revenue through AI and analytics solutions.23

Prior to Prescient AI, Michael's career path included:

  1. Roles at IBM and Oracle, focusing on AI and analytics solutions.23
  2. A stint in the music industry, where he developed a model to predict profitable tour locations for record labels.5
  3. Transitioning to e-commerce and media analytics when COVID-19 impacted the music touring industry.5

Michael holds a B.S. in Marketing from Salve Regina University.23 Under his leadership, Prescient AI has grown significantly:

  • The company has raised $17.65 million in funding, including a recent $10 million Series A round.4
  • Prescient AI serves over 100 clients and has measured $1.5 billion in advertising spend.3
  • The platform integrates with over 55 data sources for optimization.3

Michael's vision for Prescient AI is to help marketers navigate the challenges of a privacy-centric internet while still enabling effective brand advertising.67 He emphasizes the importance of blending data science with creative intuition to deliver value in an increasingly anonymous digital ecosystem.6

Highlights

Jan 24 · prescientai.com
About Us & Meet the Team - Prescient AI
Michael True | CEO & Co-founder - Prescient AI
Michael True | CEO & Co-founder - Prescient AI
Dec 4 · focal.vc
5YF Episode #28: Prescient AI Co-Founder & CEO Michael True
Jul 11 · youtube.com
Michael True on How Prescient is Using AI to Predict the Future
Michael True on How Prescient is Using AI to Predict the Future
Apr 25 · youtube.com
EP007: Michael True | CEO & Co-Founder | Prescient AI - YouTube
EP007: Michael True | CEO & Co-Founder | Prescient AI - YouTube
Mar 27 · youtube.com
Media Measurement and E-commerce Optimization with Mike True ...
Media Measurement and E-commerce Optimization with Mike True ...
Feb 26 · leadiq.com
Prescient AI Company Overview, Contact Details & Competitors

Related Questions

What inspired Michael True to start Prescient AI?
How did Michael True's role at IBM influence his career path?
What are some of the biggest challenges Michael True has faced as a startup CEO?
How does Prescient AI's technology differ from other AI marketing solutions?
What are Michael True's future plans for Prescient AI?
Michael True
Michael True, photo 1
Michael True, photo 2
Add to my network

Location

Miami, Florida, United States