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Michael Wieder
Professional based in New York City Metropolitan Area
Michael Wieder is a prominent business professional based in the New York City Metropolitan Area, currently serving as a Co-Founder and Board Member at Full Fill Technologies, a role he has held since August 2022. In addition to his position at Full Fill, he is also the Co-Founder, President, and Chief Marketing Officer (CMO) of Lalo, a company he helped establish in October 2017.12
Professional Background
Wieder's career spans various roles and industries, showcasing his expertise in brand marketing and entrepreneurship:
- Lalo (2017 - Present): As CMO, he oversees the company's marketing strategies and product launches.
- Full Fill Technologies (2022 - Present): He plays a key role in shaping the company's direction and strategy as a founding advisor.
- WayUp (2015 - 2018): He served as Head of Brand Marketing and later as Director of Brand Innovation, focusing on recruiting solutions for students and recent graduates.
- Other notable positions include roles at Van Wagner Group, The Legacy Agency, and founding several startups like FitClub and Invite Only Management.
Education
Michael Wieder graduated from the University of Michigan - Stephen M. Ross School of Business with a Bachelor of Business Administration degree, specializing in Entrepreneurship and Marketing.12
Wieder's diverse experience in marketing, business development, and entrepreneurship positions him as a significant figure in the technology and consumer goods sectors.
Highlights
This week marked 5 years of Lalo being out in the world. It's been an exhilarating ride alongside Gregory Davidson growing this thing. We've been through a lot to get to this point. Some super highs and some very super lows, both personally and professionally. But the next 5 years is going to be super sweet because what started with 1 product (that we don't even sell anymore) has become over 50! And now that means hundreds of thousands of families trusting us to equip them with (almost) everything they need.
The real reason we started this, was because we wanted to give parents one brand they can trust along the way as they raise their little ones. That meant loyal customers, that really bought into the brand. So... to celebrate our 5th birthday we launched our loaylty/membership program called The Clubhouse. We've wanted to launch loyalty for a few years but waited until the time really felt right. Here's what we did to make sure it'd be a hit from the start:
We kept it simple. Modeled the program off of the best loyalty programs out there. No not another hot DTC brand, but we looked to Delta, Amex, Nike to find the common threads of true loyalty programs. This meant you simply earn points to use as cash back on future purchases, you gain status you care about, and you get real perks.
Most importantly, this isn't just about the future. We retroactively gave all customers their points from the beginning of time. This means all of our past customers now have free $$$ to spend on Lalo products!
One of our values at Lalo is "Write your own playbook." This means we typically don't love cookie cutter options, we like to do things that are "uniquely us". Sometimes that means betting on new tools and software. We had a host of vendors to choose from to launch loaylty but we took a chance on a new platform called Toki - Loyalty, Memberships, Cashback because Elise DeCamp has a real vision for building something special. If you're looking to roll out loyalty/rewards definitely check them out!
And to sweeten it all! If you join The Clubhouse this week you get 20% off sitewide at meetlalo.com for our first Annual Clubhouse Sale.
I'm excited to speak at eTail Palm Springs 25th Anniversary event! To join me click here https://lnkd.in/ejAS2bd5 #eTail25 #eTailPalmSprings
