Sign In

Ipc Michaela Mora

Michaela Mora, with the impressive titles of IPC, MSMR, and UXMC, has a rich professional background characterized by her tenure as Senior Management and President at Relevant Insights.

Highlights

Jun 4 · linkedin

It is official! I’m stepping into the role of The University of Texas at Arlington - MS in Marketing Research Program Director while entering the academic world as an Assistant Professor of Practice at The University of Texas at Arlington - College of Business.   👩‍🎓 I’m a staunch believer in education. I graduated from the UTA MSMR program over twenty years ago. Although I had work experience as a researcher and two other degrees before I entered the program, the added foundational knowledge I gained in my studies made it possible to take my career as a research practitioner to new heights.   The program laid the ground for me to work as a mixed-method researcher at the intersection of market research and UX research on both the agency and client sides of the insights industry, using qualitative and quantitative research methods to support business decisions.   Returning to The University of Texas at Arlington in this role now gives me a chance to give back and start the wisdom-sharing phase of my professional career.

I want to contribute knowledge gained through study and practical experience, but I’m also excited about the prospect of continuing learning while teaching others. I aim to remain a confident, humble thinker—confident in my capabilities AND aware of my ignorance.   👏 I thank my predecessor, J. Scott Hanson, Ph.D., for his work leading the program and genuine care for its students. I hope to build upon his accomplishments and take the program to the next level of growth and excellence. It is a big challenge, and I promise to do my best.   My research agency, Relevant Insights, will remain open for business. Over the years, I have had wonderful clients and research partners who appreciate my expertise and regularly return for advice and new projects.

They have made the hard work required for quality research worthwhile. This will enable me to stay updated on industry developments, adding significant value to my roles as a teacher and advisor to MSMR students.

#relevantinsights #utamsmr #marketresearch #marketingresearch #marketing #mrx #uxresearch #newjob

Ipc Michaela Mora
Add to my network

Location

Euless, Texas