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Michaela Pysnakova
Social impact / UX researcher / Co-founder
Professional Background
Michaela Pysnakova is a dedicated UX researcher committed to leveraging user-centered research for positive social change. With a robust professional background in consumer, media, advertising, and social impact research, she uniquely blends her expertise in user experience with a strong foundation in journalism, media studies, and sociology. Michaela's career trajectory showcases her unwavering passion for addressing social issues through her work.
Her journey began with the co-founding of the Centre for Social Marketing in Prague, an esteemed organization that focuses on research and consulting related to pressing social issues such as poverty, health, and social integration. This initiative highlights Michaela's pioneering spirit in utilizing research to tackle societal challenges, making her a notable figure in the realm of social marketing.
After relocating to the vibrant San Francisco Bay Area, Michaela's interest expanded into understanding how technology and the internet can be harnessed to spur positive social impacts in both companies and the non-profit sector. This shift in focus demonstrates her adaptability and eagerness to explore innovative solutions that benefit society.
Currently serving as a Business Designer and UX Researcher within the Global Growth and Connectivity team at Ford Motor Company, specifically at Ford Greenfield Labs, Michaela continues to champion social impact through her work. Her experience at renowned organizations such as Google and Kiva.org has equipped her with a unique perspective on how user experience research can influence product design and service offerings within diverse industries.
In addition, Michaela's expertise is complemented by her prior roles, including as a Customer Experience Researcher at Medallia, a Research Executive at Omnicom Media Group (Czech), a Project Executive at GfK, and multiple research positions at Masaryk University. Each role she undertook not only enriched her professional experience but also contributed significantly to her depth of knowledge in various research methodologies and consumer insights.
Education and Achievements
Michaela Pysnakova's academic background is impressive and well-rounded, featuring a strong emphasis on social studies. She studied the Continuing Studies Program at Stanford University, which enhanced her skills in research and critical inquiry. Her doctoral studies were completed at Masarykova univerzita, where she not only earned her PhD but also gained her Master's and Bachelor's degrees in social studies. This educational foundation provides her with a comprehensive understanding of the social factors that influence consumer behavior and public opinion.
In addition to her formal education, Michaela has also served as a visiting researcher at reputable institutions like the University of Brighton and the University of Liverpool. These experiences have broadened her perspective and enriched her knowledge of global research trends in user experience and social marketing.
Notable Contributions and Impact
Michaela's contributions extend beyond her professional roles and academic achievements. Her work is underpinned by her mission to foster positive social change through her extensive user-centered research approach. By focusing on small and medium-sized businesses, she aims to drive impactful solutions that cater to user needs while addressing larger societal challenges.
Her tenure at renowned organizations has equipped her with invaluable insights into best practices in UX research. While at Google, she gained experience working on projects that aimed to enhance user experiences across various platforms, ensuring accessibility and usability for a broad audience. At Kiva.org, her research empowered non-profit initiatives, thereby driving social impact through improved user engagement.
Michaela's current role at Ford Motor Company further solidifies her commitment to innovation and social impact, as she operates within an environment that encourages exploration and experimentation. The combination of her research acumen, technical skills, and dedication to addressing social issues positions her as a thought leader in the UX research realm and a valuable asset to any organization committed to making a difference.
In summary, Michaela Pysnakova is a remarkable UX researcher whose education, experience, and commitment to social impact have made a significant mark in the field. Her innovative approach to research and her passion for social issues resonate throughout her work, making her an inspiring figure for those looking to create positive change in the world. Through her journey, Michaela continues to exemplify the powerful intersection of user experience and social responsibility, inspiring others to follow in her footsteps and utilize research for the betterment of society.
