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Michal Bohanes
CEO & Founder at Alpha Lead Academy. We solve your Client Acquisition problems forever.
Michal Bohanes is the Founder and CEO of Alpha Lead Academy, a company that helps B2B consultants build scalable client acquisition systems. Here are some key details about him:
Professional Background
Michal is an expert in B2B lead generation, particularly focusing on LinkedIn strategies. He specializes in:
- Helping consultants and B2B service providers optimize their LinkedIn profiles
- Teaching effective LinkedIn outreach and networking techniques
- Developing client acquisition systems that don't rely solely on referrals
Education
Michal attended London Business School from 2007 to 2009.3 During his time there, he was involved in:
- The LBS Media Club as an Executive Committee member
- The LBS Rock Band as a co-founder
Content Creation
Michal is active in sharing his expertise through various channels:
- YouTube: He runs a channel with over 1.4K subscribers, where he posts videos on topics like LinkedIn strategies, cold outreach, and B2B consulting.6
- Podcast: Michal hosts "The State of Client Acquisition Podcast," which explores topics such as positioning, social media profile optimization, and inbound marketing.2
- LinkedIn: He has a significant presence on LinkedIn with nearly 13,000 followers, many of whom are CEOs, business owners, and entrepreneurs.5
Business Philosophy
Michal has some distinct views on business practices:
- He doesn't believe in offering "mates rates" or discounts based on personal relationships.4
- He emphasizes the importance of balancing promotion with product development and company structure.1
Alpha Lead Academy
Through his company, Alpha Lead Academy, Michal offers:
- Training on B2B offer creation
- Guidance on LinkedIn profile optimization
- Strategies for using LinkedIn Sales Navigator effectively
- Systems to help consultants move beyond relying on referrals for client acquisition1
Michal's approach combines practical LinkedIn tactics with broader strategies for sustainable business growth in the B2B consulting space.
Highlights
I lost a deal recently.
And here's why that's a good thing 👇
Backstory: We had a sales call in February. Price point was X. He said yes on the call, and then backed out. Unconvincing reason, and then --> 👻
In July, he came back. I said - sure, but price point is Y now (about 10% higher). I wasn't being funny here. I had raised my prices in Q2 - significant program improvements.
To him, this was a dealbreaker. Suggested I should honor the old price point. Said I was being rigid.
I do honor old price points - but only ✅ when a deposit is paid and ✅ a specific starting date is given. None of this had occurred.
Here's why I rather lose a deal than offer discounts:
👉 I don't want clients to compare notes on how much they paid. This could result in very awkward conversations. 👉 I teach our clients to never discount once they have success stories (unless they really NEED the cash, of course). How much credibility would I keep if I broke this principle myself? 👉 I dislike haggling in professional services. Bowl at a bazaar? Sure, haggle away. But trying to squeeze a professional for a discount smacks of disrespect. Would you haggle with a doctor or lawyer for 10% off? Not that I'm personally offended - but I don't want this attitude to enter our ecosystem. 👉 I think aspirationally: When I was making 7k/month, sure - I'd offer discounts left and right. But when I'll be at $2 or $3 million a year, I'll never entertain discount requests. This is a business, not a flea market. You reach your goals by acting as if you had reached them already.
Offering discounts: Reward now, pain later Walking away from a bad deal: Pain now, reward later.
Looking for a Google Ads Agency in Poland / familiar with the Polish market.
I met a Polish prospect who did very well with it in the past (10x+ ROAS), but it hasn't worked recently. I didn't want to sign them up for what we do because since it HAS worked in the past, it's just about de-bugging what's currently not working, instead of opening up a whole new channel.
Ideally you'd know a Google Ads agency that is familiar and has a track record with B2B services (the prospect is in the HR Services space, payroll etc).
Please leave a comment either promoting your agency or recommending someone you know.
Comments only, I won't respond to or forward DMs.
