Suggestions
Michal Tidhar
𝗛𝗔𝗡𝗗𝗦-𝗢𝗡 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗘𝗫𝗘𝗖𝗨𝗧𝗜𝗩𝗘 | 𝗕𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 | 𝗜𝗺𝗽𝗮𝗰𝘁 & 𝗘𝗦𝗚 𝗔𝗱𝘃𝗼𝗰𝗮𝘁𝗲
Michal Tidhar is a seasoned marketing professional currently working as a Senior Marketing Executive on a freelance basis.1 With over two decades of experience in the field, she has built and grown marketing efforts from the ground up for various organizations.1
Professional Background
Michal's career highlights include:
- Head of Global Marketing at ECOncrete® Tech LTD from June 2018 to May 20221
- Associate Partner at Apollo consulting LTD Israel from February 2014 to January 20151
- Chief Marketing Officer at The Corporation for Sports Culture & Recreation Centers Ltd from March 2011 to February 20141
Expertise and Skills
Michal is known for her ability to:
- Manage multiple projects simultaneously
- Resolve problems effectively
- Coordinate marketing initiatives that drive business growth1
Her areas of expertise include:
- Lead generation
- Media buying
- Inbound marketing
- Content marketing
- Social media management
- Website development
- Media planning and evaluation1
Notable Achievements
During her tenure at ECOncrete® Tech LTD, Michal achieved significant results:
- Increased qualified lead generation by over 100%
- Drove a 1000% increase in sales
- Created a database of 8,000+ leads
- Distributed 200+ videos, resulting in a 1000% increase in engagement1
Education
Michal Tidhar has studied:
- EMBA in Business, Management, Marketing, and Related Support Services at Bar-Ilan University
- LL.B + B.A in Law + Business Management from IDC Herzliya
Personal Approach
Michal is passionate about cause-driven businesses that champion sustainability, health, and the greater good. She believes in the power of people, hard work, and a customer-first approach to bring any organization to success.1
Highlights
**#Investors and #VC’s: don’t miss IronBiz's Spring Cohort Pitch Day!**💻🌺 Make sure you sign up for this Tuesday's event! IronBiz
IronBiz's Spring Cohort Pitch Day will feature top early-stage startups showcasing their groundbreaking innovations. 💎⚙️💰
Join us on this ⏳Tuesday, June 18th at ⏱5 PM (IL) / 10 AM (EST) for an unforgettable #online event that will ignite your entrepreneurial spirit. Our visionary founders will pitch their cutting-edge solutions in fields like early cancer detection, #GenAI wealth advisory, and empowering parents with eating disorders.
Register now: https://bit.ly/3z2WbUN
#StartupNation #Startups #Ecosystem #EarlyStage #Mentors #InvestorOpportunities #DisruptiveInnovation #PitchDay
Marketing in Early-stage Startups: How can you set up a professional website on a limited budget?
I used to build websites for some customers from scratch, and it is something I have done so many times in my life (as well as a marketing leader for early-stage startups) often with a limited budget, so I wanted to share it with those who are unable to afford a web design company:
#1. Plan thoroughly before building: Make a detailed plan listing your goals, target audience, essential features, content strategy, etc. Proper planning helps allocate resources efficiently. #2. Get a custom domain name (around $5-20/year) to build credibility and brand identity. #3. Choose #affordable #web #hosting: Opt for shared hosting plans or free platforms like WordPress.com, Wix, or even Google, which offer affordable hosting along with website builders or content management systems (CMS) Start with the essential first: Choose a platform/CMS that allows for easy expansion and addition of features later. #4. Use website #builders and templates: Website builders like Wix, Weebly, WordPress, elemantor etc. provide user-friendly drag-and-drop interfaces with customizable templates at low or no cost. This eliminates hiring expensive designers. #5. Create a well-organized charchterised #template before you start building the website on the platform: First you should organize the headers, the toolbar, and the content of all pages in a doc that makes sense. #6. Get #inspired by others: you can look for related websites or others at Pintrest, themeforest etc. #7. Use your own #photos: Instead of paying for stock photos, capture your own images using a smartphone camera and edit them using free online tools like Picsart or BeFunky. I pay a small monthly fee for Canva because it’s just the best and has many futures and even AI to help you create the best results. #8. Prioritize #essential features: Focus on building a sleek, functional website with transparent menus and clear calls-to-action, rather than loading it with unnecessary features initially. #9. #Optimize for #performance: Limit image sizes, use lightweight themes, and ensure mobile-friendliness to improve site speed and search engine rankings without additional costs. #10. Don’t forget to use #analytics (e.g. Google Analytics): You need a platform with a dashboard that tracks the website metrics regularly. You’ll be able to make decisions based on data and identify areas for improvement.
The key is to carefully plan, leverage free or low-cost resources, prioritize essential elements, and continuously optimize based on data and user feedback to create a professional website within your budget constraints.
#websitedesign #startups #marketingatlowcost #websiteessential #websitebuilding #startupmarketing #earlystage #analytics
