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Michel Boissy
Founder at 87K Research
Professional Background
Michel Boissy is a highly accomplished entrepreneur and marketing expert with a diverse and rich professional background. As the founder of 87K Research, he has established himself as a pivotal figure in the research and marketing sector, consistently pushing boundaries to deliver innovative solutions. Prior to founding 87K Research, Michel served as the Vice President of Engineering at Mikco Manufacturing Technology (MMT), where he honed his leadership and technical skills, becoming adept at merging engineering principles with market demands.
Michel's entrepreneurial journey began with the establishment of Freshbev Craft Juicery™, which later evolved into RIPE® Bar Juice® and RIPE® Craft Juice™. His vision for creating high-quality, fresh, and healthy beverage options has revolutionized how consumers enjoy juices and smoothies. Under his leadership, these brands gained significant market traction, showcasing his ability to blend creativity with business acumen.
Before stepping into the entrepreneurial world, Michel built a strong foundation in the hospitality industry. He started his career as a line cook, bartender, and server at the Hard Rock Cafe in Boston, experiencing the intricacies of customer service firsthand. He also worked as a Sous Chef at Geppis Restaurant and gained valuable experience as a Senior Captain at both L'Orangerie Restaurant and Grill 23 and Bar. These early roles equipped him with essential skills in team management and operational efficiency.
Education and Achievements
Michel Boissy's educational background is impressive and multifaceted. He pursued his studies in International Marketing at the University of Ottawa, where he developed a solid understanding of market dynamics and consumer behavior. His studies in French further complemented his marketing skills, allowing him to communicate effectively across diverse markets.
Continuing his academic journey, Michel attended Northeastern University, where he completed a Bachelor's degree in International Marketing with a Mechanical Engineering focus. This unique combination of marketing and engineering expertise positions him as a versatile professional capable of navigating complex business environments.
Michel’s achievements across various sectors are commendable. He has not only successfully led a beverage company to prominence but has also played crucial roles in engineering and research, which demonstrate his adaptability and innovation in different fields. His contributions through 87K Research continue to make waves in the marketing landscape, where he focuses on utilizing data-driven insights for developing effective marketing strategies.
Notable Achievements
- Founder of 87K Research: Michel's entrepreneurial spirit led him to establish a forward-thinking research firm that emphasizes the importance of market data and analytics in shaping business strategies.
- CEO and Founder of Freshbev Craft Juicery™: Under Michel's direction, Freshbev created a niche in the health-focused beverage market, known for its premium quality and fresh ingredients.
- VP Engineering at Mikco Manufacturing Technology: Michel played a crucial role in integrating engineering solutions with manufacturing processes, demonstrating his capability to enhance operational efficiency.
- Experience in the Hospitality Industry: With several years of experience in various roles within the hospitality sector, Michel gained invaluable insights into customer service and team dynamics, which he leverages in his entrepreneurial endeavors.
- Strong Academic Background in Marketing and Engineering: Michel’s dual competencies in marketing and engineering enable him to adopt a comprehensive approach toward problem-solving and innovation in business.
In conclusion, Michel Boissy is a dynamic professional whose journey is marked by leadership, innovation, and a steadfast commitment to excellence. His extensive background in international marketing and engineering, coupled with his entrepreneurial ventures, positions him as a thought leader in both the research and beverage industries. With a proven track record and a plethora of experiences, he continues to inspire others while driving exceptional results in every venture he undertakes.
