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Michel Tuan Pham

Kravis Professor of Business at Columbia University, Expert on Consumer Insight, Marketing & Branding Strategy

Michel Tuan Pham is a distinguished professional holding the esteemed title of Kravis Professor of Business in Marketing at Columbia University, with over 25 years of experience teaching various programs at the university.

He serves as the Research Director of Columbia's Center for Global Brand Leadership and is the Co-Director of the Brand Leadership Program for executives, showcasing his expertise in consumer psychology, marketing strategy, and branding.

With advanced degrees in Business Administration from the University of Florida and a Licentiate degree in Applied Economics from the Catholic University of Louvain-Mons, Michel has contributed significantly to the field through over 50 highly regarded articles in leading scientific journals.

His impact extends beyond academia, where he has conducted top-rated seminars on marketing strategy, branding, customer insight, consumer psychology, and decision making for executives from diverse industries.

As a past President and honored Fellow of the Society for Consumer Psychology, Michel Tuan Pham has established himself as a prominent figure in advancing the understanding of consumer behavior and decision-making processes.

Highlights

Follow your heart to perceive future events - The Express Tribune
Feb 28 · Forbes
Study: Why Trusting Your Feelings Makes You a Better Future Predictor - Forbes
Michel Tuan Pham
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Location

New York, New York, United States